The hottest Content Marketing Substack posts right now

And their main takeaways
Category
Top Business Topics
Friends Of SaaS β€’ 14 implied HN points β€’ 09 May 23
  1. To create a killer landing page for your SaaS product, focus on first impressions like design, headlines, and compelling content.
  2. Include social proof like customer testimonials and showcase to influence others' decisions.
  3. Utilize tools like landing page generators, A/B testing, and email marketing tools to enhance your landing page and optimize conversions.
Build Startup In Public β€’ 1 HN point β€’ 12 Apr 24
  1. Using humor and stories can help brands connect to their audience and keep them engaged. This makes people feel like part of a community.
  2. Creating relatable content can lead to positive feelings and keep people coming back for more. It's important to make sure the style matches the audience's preferences.
  3. Tracking audience engagement, like laughs during presentations, can help improve how content is delivered. This helps brands tell their story more effectively.
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B2B SEO & Growth with Annika Helendi β€’ 0 implied HN points β€’ 30 May 23
  1. Aligning your content with current SEO best practices can boost website traffic, increase conversions, and elevate your status as a successful marketer.
  2. SEO best practices tend to become outdated every 6 months due to Google algorithm updates, competition, and new tools on the market.
  3. To write SEO content that ranks, choose topics close to the buying decision, study Google's first-page articles, and add more value with longer articles, FAQs, and better sources.
B2B SEO & Growth with Annika Helendi β€’ 0 implied HN points β€’ 26 Sep 23
  1. SEO can help you lead in emerging search terms with minimal effort.
  2. Publish content in related categories with high search volume to attract potential customers.
  3. Create a glossary and wiki to introduce new terms and concepts and consistently publish quality content.