The hottest Corporate Communications Substack posts right now

And their main takeaways
Category
Top Business Topics

✅ Navigating the future of corporate communications

Wadds Inc. newsletter • 39 implied HN points • 03 Jun 24
💼 Business Corporate Communications Public Relations Media Relations Crisis Management
  1. Public relations and corporate communications are different, but many people confuse them. It's important to clarify each term's meaning and role.
  2. Corporate communications are becoming more strategic in nature. This change helps organizations improve their reputation and make better decisions.
  3. Communicators should focus on building relationships with their audiences instead of just pushing out media messages. Listening and engaging is key to success.

✅ Navigating AI: Opportunities, risks, and barriers for professional communicators

Wadds Inc. newsletter • 19 implied HN points • 10 Jun 24
🕹 Technology Artificial Intelligence Corporate Communications Public Relations Digital Advertising
  1. Professional communicators should focus on building relationships rather than just dealing with the media. If they stick to only media perspectives, they might not survive in the future.
  2. There isn't a straightforward way for organizations to widely adopt AI beyond basic tools. Solutions like Google Gemini and Microsoft CoPilot could be the key to moving forward.
  3. The issues around using media for training AI need to be sorted out. In the meantime, companies should set up clear rules and provide proper training for their workers.

✅ AI in corporate comms and public relations: The story so far - get our report

Wadds Inc. newsletter • 19 implied HN points • 07 Jun 24
💼 Business Public Relations Corporate Communications AI Technology Management Workplace Trends
  1. AI is being talked about a lot in corporate communications, but it's still not perfect. Many AI tools make mistakes and produce low-quality content.
  2. The impact of AI on jobs in this field is uncertain and could take a while to unfold. It's important to focus on relationships rather than just media perspective.
  3. AI may change how management tasks are done, and it could help with decision-making and research sooner than it will replace simple roles.

✅ A call for fresh, bold thinking to reimagine Britain’s future and its role in the world

Wadds Inc. newsletter • 19 implied HN points • 22 Apr 24
🇺🇸 U.S. Politics Public Relations Corporate Communications Policy Making Future studies International relations
  1. A new project called Renewal aims to gather fresh ideas on Britain's future through contributions from public relations experts. They want to address important topics affecting society and the economy.
  2. David Miliband outlines four crucial questions for Britain's future: where to start, what values to uphold, where to build relationships, and what resources are available.
  3. The public relations community is encouraged to share essays that provoke thought and inspire change, with a submission deadline set for mid-July.

✅ Media pitching is harder than ever

Wadds Inc. newsletter • 39 implied HN points • 26 Jan 23
💼 Business Media Relations Public Relations Corporate Communications Digital marketing Content Strategy
  1. Media pitching is really tough right now. Many organizations struggle to get attention because there are fewer media outlets and lots of competition.
  2. Journalists are super busy and get overwhelmed with pitches. Right now, less than 3% of media pitches even get a response, making it hard for PR professionals to connect.
  3. Instead of only pitching to traditional media, organizations should create their own content, like newsletters and podcasts. This way, they can build their own audiences and have better media relations.
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✅ Monday briefing: Journo to comms, diversity and media, social trends, strategic value of PR, ESG clampdown, AI warning, Adidas, practitioners abused, Twitter alternatives, and more...

Wadds Inc. newsletter • 39 implied HN points • 31 Oct 22
💼 Business Public Relations Media industry Social media Corporate Communications
  1. Many companies are now using push notifications, but not all alerts are truly newsworthy. The way publishers use these alerts varies a lot, from excessive to almost none.
  2. The FCA is working to prevent greenwashing by proposing new terms and rules for using 'sustainable' and 'green' in marketing. This aims to make sure companies are honest about their environmental impact.
  3. Twitter's future is uncertain after Elon Musk's takeover, leading to more abuse on the platform. Niche communities on other platforms like Discord and WhatsApp might be where discussions shift to.

✅ Unlocking the strategic value of internal communications

Wadds Inc. newsletter • 0 implied HN points • 25 Mar 24
💼 Business Corporate Communications Public Relations Employee engagement Organizational Culture
  1. Internal communications can really help businesses succeed when they align with company goals. It's important for management to see how this work connects to the bigger picture.
  2. Practitioners in internal communication should focus on improving their skills and knowledge. This helps them gain respect and be able to make a bigger impact in their organizations.
  3. A recent study shows that most companies aren't using internal communications effectively. There’s a lot of room for improvement to make it work better for everyone involved.

✅ Making sense of the UK market for corporate communications and public relations

Wadds Inc. newsletter • 0 implied HN points • 04 Mar 24
💼 Business Corporate Communications Public Relations Market research Employment Trends Data Analysis
  1. A new project is starting to collect and share important job data in the UK public relations and corporate communications market. This will help people understand job trends and opportunities better.
  2. Many people in PR change jobs every year, and there are lots of freelancers, making it a mixed and active job market. The project aims to help track these changes.
  3. There will be a monthly newsletter featuring job openings in PR, and the project will gradually expand to include more data sources over time.

✅ Study explores tools and workflow in corporate communications

Wadds Inc. newsletter • 0 implied HN points • 15 Jul 24
💼 Business Corporate Communications Public Relations Management Media Crisis Management
  1. Corporate communications teams are looking for new tools and better processes to make their work more effective. This helps improve how they plan and make decisions in large companies.
  2. There's a gap in how corporate communication roles are viewed by different people in organizations. Communication experts see their role as strategic, while others see it as more tactical. Better alignment is needed.
  3. New laws and initiatives from the Labour government are aiming for more transparency in public inquiries. This should help in managing the reputations of public organizations better.

✅ Searching for the Missing Women in senior public relations roles

Wadds Inc. newsletter • 0 implied HN points • 27 Aug 24
💼 Business Public Relations Corporate Communications Gender inequality Workplace Diversity
  1. There are fewer women in senior public relations roles compared to lower positions, indicating a clear gender gap in leadership. This situation shows that women's progression in the field is facing serious challenges.
  2. A new study called the Missing Women study is being launched to explore the barriers that prevent women from advancing in public relations. The aim is to gather insights from women currently in the field as well as those who have left.
  3. The problem of missing women in senior roles is not just a women's issue; it's something the whole industry needs to address. The data reveals a significant shortfall and highlights the need for change and inclusivity in public relations.