The hottest E-commerce Substack posts right now

You can automate inviting users to a GitHub private repository by using an organization account instead of a private account. This helps make the process smoother.
The new payment flow is set up where users can easily make a purchase through Stripe and then get guided through the onboarding process afterwards.
Noticing that potential users were hesitant due to the personal name in the company ID showed the importance of clear branding in building trust with customers.

Prioritize speeding up processes to save users time. When making choices, consider what helps users get what they need faster.
Saving time is beneficial for businesses, like e-commerce and streaming services, as it leads to more sales and viewings.
Look at projects through the lens of speed and efficiency. Evaluate how your features help users save time and adjust priorities accordingly.

Sometimes, it's okay to have a few irrelevant search results mixed in with the good ones. This balance can help show more options, even if some aren't what you wanted.
Businesses often choose to include a small number of unrelated items in search results. This helps them find a middle ground between showing only perfect matches and potentially missing out on useful items.
In systems like AI, having occasional mistakes or 'hallucinations' can spark creativity. It's about finding the right balance that works for the situation.

Search suggestions help users type less and avoid mistakes, which is especially important on mobile devices. Fewer keystrokes lead to faster and more successful searches.
Contextual suggestions can guide users to better queries, showing them related products or searches when they type. This can help them find what they actually want more easily.
E-commerce websites, especially for groceries, benefit from these smart suggestions to help shoppers buy more items at once. It’s a unique approach that supports the way people shop for multiple products.

Redirects can help handle broad search queries better by sending users to optimized category pages instead of generic search results. This helps manage the overwhelming number of options users face.
Using a smart layout with options for refining searches can improve user experience. It helps guide shoppers to what they're truly looking for rather than just presenting them with endless choices.
A hybrid approach that combines category redirects with engaging banners might be more effective. This way, it keeps essential information visible and caters to user needs without overwhelming them.

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JUDY, a go-bag brand, makes emergency planning fun and accessible. They focus on turning disaster prep into smart and positive emergency plans.
The brand uses celebrity endorsements to gain popularity. Having the Kardashians support them helps JUDY stand out in the market.
JUDY emphasizes the importance of community and expert partnerships. They collaborate with organizations like the Los Angeles Fire Department to build credibility and trust in their products.

Bobbie is changing the way people think about infant formula. They focus on building trust with customers by addressing the emotional challenges that parents face when choosing formula.
During a nationwide formula shortage, Bobbie prioritized existing customers over gaining new ones. This decision helped them build strong loyalty and trust with their audience.
Bobbie stands out by creating meaningful content and advocating for parents, like pushing for paid parental leave. They understand their audience and take action on issues that matter to them.

Paid subscribers can access exclusive discounts on various products and services. It's a good way to save money while getting useful tools.
Different software tools are available for marketers, like Fiverr Pro and Riverside.fm, each offering unique features and discounts. These can help with tasks like recording podcasts or managing marketing projects.
Subscribers can reach out if they want to list their own discounts or sponsor the newsletter. This creates a community where everyone can benefit from shared resources.

Generative music is on the rise, thanks to AI, allowing anyone to create songs by mixing different styles and moods. This could change how we produce and enjoy music in the future.
Shopify is experiencing significant growth, showing a strong recovery after recent challenges. With e-commerce still expanding, there are plenty of opportunities for startups in this space.
Video content is dominating internet usage, with a huge shift from text and images. As new tools emerge, like AI video generators, we can expect even more video creation and consumption.