The hottest Lead Generation Substack posts right now

Growing your LinkedIn followers takes consistency and patience. Posting regularly can help you connect with more people and keep your audience engaged.
Content is key to grabbing attention on LinkedIn. Share personal stories, expert insights, and occasional calls-to-action to build connections and generate leads.
Engaging with others on the platform boosts visibility. Comment on posts, reach out to new connections, and collaborate with top creators to expand your network.

A strong positioning statement is crucial for any consultancy as it forms the foundation of your business strategy.
A good positioning statement should clearly communicate your target audience, the problem you solve, and your uniqueness.
Testing your positioning statement against criteria like the Conference Test and Thank God Test can help ensure its effectiveness.

The author is shifting focus from company updates to more engaging discussions that inspire thought and community interaction. They believe it's important to write about topics that spark conversations rather than just update on business progress.
They define a lead as an actual conversation about their services, not just messages without responses. They're monitoring their lead data closely and have gained 15 leads so far, which they consider a decent start after a few months.
Managing leads can feel stressful, especially when unsure if the opportunity will come through. The author prefers clear 'closed' leads over 'open' ones, as the uncertainty in 'open' leads can be more anxious than outright rejection.

Having powerful sales messaging is crucial for business success.
Running powerful outbound sales sequences involves finding ideal leads, getting their emails, enriching data, building campaigns, and creating personalized messages.
The PAS framework (Problem-Agitate-Solution) is a popular copywriting framework that can be applied to various aspects of marketing.

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Focus on creating a specific market segment for better understanding and targeting
Use non-obvious tactics on LinkedIn for lead generation like stealing followers from competitors
Personalize your outreach with icebreakers by using trigger events like job changes or industry news

Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

MQL should be specific to your business, focusing on a mix of fit and intent for leads.
Focus on quality over quantity when defining MQLs to ensure they are genuinely qualified leads.
Consider using intent-based lead scoring and leveraging AI to prioritize leads based on their likelihood to convert.

Key metrics differ for product-led marketing campaigns compared to lead generation or performance marketing campaigns.
Important metrics for product-led marketing include CTR, likes and comments, avg. watch time, and meaningful pageviews.
Engagement and consumption are crucial in evaluating the success of product-led marketing campaigns.