The hottest Lead Generation Substack posts right now

And their main takeaways
Category
Top Business Topics

Is a Weak Positioning Statement Hurting Your Consultancy?

Michael’s Newsletter • 196 implied HN points • 05 Sep 23
💼 Business Consulting Marketing Lead Generation Entrepreneurship
  1. A strong positioning statement is crucial for any consultancy as it forms the foundation of your business strategy.
  2. A good positioning statement should clearly communicate your target audience, the problem you solve, and your uniqueness.
  3. Testing your positioning statement against criteria like the Conference Test and Thank God Test can help ensure its effectiveness.

Interview with the vampire (I mean, 🦇sales person🦇)

Mehdeeka • 2 implied HN points • 13 Mar 24
💼 Business Sales Marketing CRM Lead Generation
  1. Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
  2. In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
  3. Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

Sales Messaging - The 4 key elements that make your sales outreach effective.

Startup Business Tips 🚀 • 21 implied HN points • 27 May 23
💼 Business Sales Copywriting Lead Generation
  1. Having powerful sales messaging is crucial for business success.
  2. Running powerful outbound sales sequences involves finding ideal leads, getting their emails, enriching data, building campaigns, and creating personalized messages.
  3. The PAS framework (Problem-Agitate-Solution) is a popular copywriting framework that can be applied to various aspects of marketing.
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The 2 parts of a powerful ideal customer profile & how to personalize your message with Icebreakers.

Startup Business Tips 🚀 • 17 implied HN points • 06 May 23
💼 Business Marketing Sales Lead Generation Software Tools
  1. Focus on creating a specific market segment for better understanding and targeting
  2. Use non-obvious tactics on LinkedIn for lead generation like stealing followers from competitors
  3. Personalize your outreach with icebreakers by using trigger events like job changes or industry news