WhatsApp has become a dominant communication medium worldwide, surpassing traditional methods like phone calls and SMS.
Zuckerberg's strategic acquisition of WhatsApp highlighted the value of its irreplaceability factor and led to the introduction of business solutions within the platform.
The development of the WhatsApp Business API opened up new opportunities for businesses to interact with customers, paving the way for WhatsApp to become a potential super app with various functionalities.
WhatsApp is a significant platform with immense potential for communication, business, and innovation.
Assessing the platform risk of startups built on WhatsApp is crucial, and a formula can help investors navigate this.
Invest in startups that solve real problems using WhatsApp's strengths and capabilities, while avoiding risky third-party APIs and thin integration layers.