Next in Media

Next in Media explores challenges and trends in media, advertising, and marketing through the lens of evolving digital landscapes. It examines the impact of technology, new platforms, and audience behaviors on traditional media, offering insights into ad tech, privacy regulations, cultural shifts, and the future of advertising.

Media Trends Advertising Strategies Marketing Innovations Digital Platforms Audience Engagement Technology Impact Privacy and Regulation

The hottest Substack posts of Next in Media

And their main takeaways

Sports has a Gen Z problem

294 implied HN points • 18 Jan 24
🎾 Sports Gen Z
  1. Sports is struggling to attract Gen Z audience.
  2. Amazon and Epic Games might be able to help with this issue.
  3. Consider subscribing to Next in Media for a 7-day free trial to access full post archives.

Where's the Apple Ad Takeoff?

58 implied HN points • 01 Feb 24
💼 Business Advertising Podcasts Strategy
  1. The post discusses the Apple Ad Takeoff and how it connects to Messenger.
  2. The author shares their contact for help with messaging and content strategy.
  3. Readers can access the author's podcast and other content with a 7-day free trial.
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21 Questions for the Second Half of 2023

137 implied HN points • 30 Jun 23
💼 Business Media Tech Mergers Streaming Entertainment
  1. The post discusses 21 questions for the second half of 2023, covering topics like Google's fate, AI reality, and media mergers.
  2. There was talk about a programming initiative at Cannes, and the author shared podcasts from the event.
  3. Readers are encouraged to subscribe to Next in Media for more articles and a 7-day free trial.

The TV Industry's Ticking Time Bomb

98 implied HN points • 03 Aug 23
🕹 Technology
  1. Regulators could impact ultra-targeted TV advertising
  2. Looking for sponsorship for podcast Next in Media
  3. Partnered with The Rebooting on video advertising research project

What does Roblox want to be when it grows up?

137 implied HN points • 11 Mar 23
💼 Business Gaming
  1. Roblox is prominent in the gaming industry and is being discussed in advertising circles.
  2. Roblox's in-house advertising business is a topic of interest and speculation.
  3. Roblox's approach to the advertising business is up for debate.

What's wrong with YouTube?

137 implied HN points • 10 Feb 23
  1. YouTube should be dominating but something isn't right.
  2. Consider subscribing to Next in Media for more insights.
  3. The author discusses issues with YouTube and its potential.

Ad tech isn't ready for California

117 implied HN points • 25 May 23
🕹 Technology Regulations
  1. The digital ad industry may not be fully prepared for new privacy regulations in California.
  2. Efforts such as clean rooms and first-party data may not be enough to comply with the law.
  3. There is uncertainty whether current ad tech practices will be legal moving forward.

The Writers Strike is a Massive Opportunity for YouTube and Creators

117 implied HN points • 19 May 23
💼 Business Media Influencer Marketing Content creation
  1. The TV writers are on strike, but certain creators like Emily Mariko and Jimmy Donaldson are still creating content.
  2. Marketers might start seeing these creators as viable alternatives once new episodes of popular TV shows run out.
  3. Creators like Mariko and Donaldson, along with their platforms, have a significant opportunity ahead of them during the writers' strike.