Huddle Up • 166 implied HN points • 25 Feb 26
- The New York Times built a bundle of products — like games, cooking, and Wirecutter — that now drive most user engagement and make news one piece of a larger offering.
- Moving readers onto bundled subscriptions instead of news-only plans dramatically improved economics, producing far more subscribers, revenue, free cash flow, and a higher market valuation.
- That bundling playbook is being copied across media because diversifying subscription products gives publishers a clearer path to sustainable growth and survival.