Big Technology • 5254 implied HN points • 20 Jun 25
- Apple should buy Perplexity for $30 billion because it can greatly improve its AI features. This acquisition would help integrate smart AI into Siri and Safari, making Apple's offerings much better.
- There is a sense of urgency for Apple to act quickly; if they wait too long, they risk losing their deal with Google and could miss out on growth opportunities in AI. Buying Perplexity now could help shape Apple's future in this competitive market.
- Perplexity is growing fast and has a partnership with Samsung that could strengthen over time. If Apple jumps in now, it might block Samsung's plans and establish itself as a more serious player in the AI space.