Naveed Sheikh A space where I explore the psychological underpinnings behind society’s increasing sense of unfairness.
The Psychology of Fairness and Boycotts 2 HN points • 08 Jul 24 💼 Business Consumer behavior Market Dynamics Corporate Responsibility Brand Management Consumers care about fairness in pricing decisions and may boycott brands if they perceive actions as unfair. Firms that aim to maximize profits should also consider the importance of maintaining a perception of fairness in their pricing strategies. Perceived egregiousness plays a crucial role in motivating consumers to participate in boycotts, highlighting the power of collective consumer action.