SatPost by Trung Phan β’ 95 implied HN points β’ 22 Nov 24
- David Tran, a Vietnamese refugee, transformed a simple chili sauce recipe into a $1B brand called Sriracha. He started with just some hidden gold bars after fleeing Vietnam.
- Sriracha became popular without traditional marketing, relying on word of mouth and maintaining a simple production process. The brand does not spend much on ads and has no sales team.
- Despite facing challenges in supply and competition, Tran remains focused on his original recipe and is not concerned about trademarking 'Sriracha.' He believes in keeping the sauce spicy and authentic.