The hottest Customer Insights Substack posts right now

And their main takeaways
Category
Top Business Topics

Case Study: Scaling customer intelligence

Artificial Ignorance • 117 implied HN points • 27 Nov 24
💼 Business Sales Marketing AI Data Analysis Customer Insights
  1. AI can help analyze a large number of sales calls quickly instead of relying on humans to do it manually. This makes it easier to understand customer behaviors and needs.
  2. Choosing the right AI model is important. Higher quality models may cost more, but they can provide better and more accurate results over cheaper options.
  3. It’s essential to make the data user-friendly. Organizing and making information accessible helps teams use insights from the analysis effectively.

TBM 278: The Power of Firsthand Experience

The Beautiful Mess • 793 implied HN points • 17 Mar 24
💼 Business Product Management Team Dynamics Customer Insights Product Development Decision-making
  1. Having firsthand experience is crucial in understanding product concepts, like observing failed launches or successful market fit.
  2. Seeing a team hit dead ends before succeeding can encourage more leeway for experimentation and resilience.
  3. Direct access to customers, effective team dynamics, and confronting false assumptions can greatly impact decision-making and product success.

Breaking analysis paralysis: a guide to using data in product management

Askwhy: UX Research, Product Management, Design & Careers • 33 implied HN points • 27 Nov 24
💼 Business Product Management Data Analysis User Research Market Strategy Customer Insights
  1. Always start with a clear hypothesis when analyzing data. This helps focus your research and prevents getting lost in too much information.
  2. Use a mix of qualitative and quantitative data for a better understanding. This means looking at both numbers and user feedback to get the full picture.
  3. Document your analysis process carefully. This helps others understand your findings and allows for better collaboration in the future.

Daily Brief: MECE & Hilbert Spaces

Math Meets Money • 4 HN points • 21 Aug 24
💼 Business Consulting Finance Data Analysis Market research Customer Insights
  1. The MECE principle helps organize complex data into clear categories that have no overlap. This is crucial for making sense of complicated systems, like businesses or markets.
  2. In business, customer demographics can be viewed as various sets that can show how different characteristics are related. Understanding these relationships can help companies better target their products.
  3. Using concepts from physics, like Hilbert spaces, can help refine how businesses analyze and transform customer data. This approach can lead to better insights into customer preferences and behaviors.

JTBD-ing churn 🧲

The SaaS Baton • 78 implied HN points • 02 Aug 23
💼 Business Customer Insights Pricing Strategy
  1. Implement switch interviews to understand why customers stop using your product.
  2. Build a partner referral channel from the beginning to drive demand without heavy marketing spending.
  3. Utilize pricing exercises and customer feedback to ensure you are charging appropriately for your product.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

S2 E2: From Stone Sculptures to Building Cities - Focussing on the Bigger Picture

CAUSL Effect • 19 implied HN points • 09 Oct 23
💼 Business Management Product Development Marketing Analytics Customer Insights
  1. Focus on details is important, but remember to see the bigger picture too. Each person's work should fit well into the overall goals of the team or company.
  2. Like the sculptures on the Arc de Triomphe tell a story, all parts of a project should connect to create a clear message for the audience.
  3. Using self-serve tools can help teams get quick insights. This lets everyone focus on the important work that benefits the entire organization.

Losing always sucks. Even writing this sucks

Brick by Brick • 45 implied HN points • 05 Jul 23
💼 Business Sales Engineering Value Execution Customer Insights
  1. Losing sales opportunities can be a great learning opportunity for both sales and engineering teams.
  2. Sales losses can occur due to reasons like lack of alignment with customer needs, inadequate value proposition, and price constraints.
  3. To learn from sales losses, it's important to assess gaps in perceived value, interview customers for insights, and continually review reasons for lost deals.

A Guide to Pricing Research, Part I

Good Better Best • 3 implied HN points • 23 Feb 24
💼 Business Pricing Strategy Customer Insights
  1. Start pricing research externally with quantitative surveys, using methodologies like MaxDiff, Conjoint, Van Westendorp, and Gabor Granger to understand customer preferences and price sensitivity.
  2. Consider using survey vendors like Qualtrics, QuestionPro, SawTooth, or Conjointly based on your product, team sophistication, and target market for data collection.
  3. For deeper insights, conduct qualitative interviews to explore nuances and motivations behind pricing decisions, ensuring flexibility, validity, and complementing quantitative efforts.

What Are The Patterns?

Build To Scale • 0 implied HN points • 18 Aug 23
💼 Business Startups Marketing Sales Customer Insights Strategy
  1. Identifying patterns among customers is crucial for building and scaling a startup. This skill is valuable for optimizing sales and marketing strategies.
  2. Understanding qualitative aspects of customer situations can lead to better targeting and product optimization. It's essential to focus on specific customer segments and use cases rather than aiming for broad generalizations.
  3. Talking to customers and salespeople is key to uncovering valuable patterns. Customer visits and sales insights can help identify buying trends and inform marketing strategies.