Objects hold hidden stories and memories, forming a connection between their history and our own.
In the Digital Age, information dominates over physical objects, impacting how we interact with the world.
Slowing down, forming personal relationships with objects, and engaging in meaningful action are keys to resisting the overwhelming pace of the digital world.
In the digital age, brands are shifting focus from Unique Selling Proposition (USP) to Point of View (POV) as a more powerful marketing tool.
Brands are facing challenges in protecting their USP in the digital world due to rampant copying and mimicry, highlighting the importance of having a distinct POV.
The driving force for success in today's competitive landscape lies in having a strong Point of View (POV) that is unique, consistent, and resonates with consumers.
Smartphones have made it difficult for us to tolerate boredom, leading to a constant need for mental stimulation.
The pandemic accelerated our reliance on screens for work and entertainment, blurring the lines between real-life interactions and digital connections.
We should make an effort to balance screen time with moments of boredom, introspection, and genuine human connection to combat the negative impacts of smartphone addiction.