Good Better Best • 3 implied HN points • 30 Jan 26
- Order and design of your pricing page shape buyer behavior — put the plan or add‑on you want customers to choose in prime real estate to boost signups or upsells.
- Frame higher tiers around outcomes, not just volume — position features like AI assistants or ongoing services as work the product does for the customer to justify premium pricing.
- Set sensible defaults and packaging to reduce friction and increase commitment — use annual defaults, clearer credit allotments, and well‑placed add‑ons to simplify buying and grow recurring revenue.