The hottest Brand Management Substack posts right now

And their main takeaways
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Top Business Topics

Why brand comes first

The Sociology of Business • 657 implied HN points • 29 Jan 24
💼 Business Brand Management Organizational Design Marketing Retail Product Design
  1. Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
  2. Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
  3. Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.

Brewed to Order: Starbucks, CosMc’s, and the Latte-est Trends in Mass Customization

Gad’s Newsletter • 38 implied HN points • 11 Nov 24
💼 Business Marketing Consumer Trends Customization Brand Management
  1. Starbucks is changing its approach to customization by simplifying its menu. The new CEO wants to speed up service and reduce wait times, focusing on efficiency for customers.
  2. CosMc’s offers a wide variety of pre-set drink options, allowing customers to enjoy new flavors without the need for complex ordering. This appeals to those who want variety but don't want the hassle of endless choices.
  3. Mass customization means balancing individual preferences with operational efficiency. Companies like Starbucks and CosMc’s illustrate different strategies to meet consumer demands while managing service speed and complexity.
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The Psychology of Fairness and Boycotts

Naveed Sheikh • 2 HN points • 08 Jul 24
💼 Business Consumer behavior Market Dynamics Corporate Responsibility Brand Management
  1. Consumers care about fairness in pricing decisions and may boycott brands if they perceive actions as unfair.
  2. Firms that aim to maximize profits should also consider the importance of maintaining a perception of fairness in their pricing strategies.
  3. Perceived egregiousness plays a crucial role in motivating consumers to participate in boycotts, highlighting the power of collective consumer action.

Why AI Is the End of Brands

The Intersection • 0 implied HN points • 30 Jun 23
💼 Business Marketing Technology Creativity Brand Management AI
  1. Whenever AI is mentioned, there is a noticeable impact on industry evaluations and discussions.
  2. The traditional concept of advertising is evolving, brands are now required to have functional speed and adapt to new paradigms.
  3. The criteria for successful brand strategies are changing, focusing on personalized conversations, individual perspectives, and maintaining strong human creativity alongside AI enhancements.

Losing, sustaining and building on brand names

Musings on Markets • 0 implied HN points • 19 Apr 09
💼 Business Brand Management Marketing Corporate strategy Crisis Management Branding Marketing Consumer behavior Crisis Management Competitive advantage
  1. Brand names can add a lot of value to a company, but they can easily lose that value due to bad events or actions, like in the case of Domino's.
  2. Companies need to understand where their brand value comes from and actively maintain it. Mistakes, like Coca-Cola's New Coke, can harm a brand significantly.
  3. Brand names can last a long time, but if companies don't connect with younger customers and avoid overextending their brand, they risk losing their appeal.