The hottest Brand Management Substack posts right now

And their main takeaways

Category

Top Business Topics

Why brand comes first

The Sociology of Business • 648 implied HN points • 29 Jan 24

💼 Business Brand Management Organizational Design Marketing Retail Product Design

Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.

ICYMI: Are Brands Invited to the Group Chat?

ICYMI by Lia Haberman • 275 implied HN points • 26 Jan 24

💼 Business Marketing Community Building Social media Brand Management

Brand-led communities are becoming popular for fostering meaningful connections.
Using platforms like Slack for B2B communities can make it easier for professionals to join and engage.
Joining existing communities can be a smart move for brands looking to engage with their target audience.

"There Aren't Many See's Candies"

TSOH Investment Research Service • 569 implied HN points • 27 Mar 23

💼 Business Investing Brand Management Financial Performance Valuation Acquisitions

See's Candies had significant untapped pricing power due to their established brand equity.
From 1972 to 1997, revenues per pound of candy sold by See's increased over four-fold.
Despite modest volume growth, See's profitability soared due to price increases and minimal capital reinvestment.

Small brands must be more creative. Or they die.

Creative Samba • 58 implied HN points • 19 Jan 24

💼 Business Marketing Entrepreneurship Brand Management

Small brands need to be creative to survive.
Constraints on time, money, and resources can push small brands to think outside the box.
Creativity can lead to standing out and achieving success, even with limited resources.

Here's What Happened; Brand Platform launches, AI Ads and Instagram's flipside

The Social Juice • 22 implied HN points • 28 Jan 24

💼 Business Advertising Technology Marketing Social media Brand Management

New updates in AdTech from companies like Meta and Google are happening this week.
Various new platform launches from Banks to fast food brands are occurring.
Instagram introduces new features like hiding DM read receipts and Note prompts for group chats.

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What’s in a Name?

The Intersection • 79 implied HN points • 02 Aug 23

💼 Business Branding Marketing Leadership Brand Management

Rebranding a company takes careful planning and effort. It can have both positive and negative consequences.
Listening to others' opinions and considering timing are vital when making decisions like renaming a brand.
Ego-driven decision-making in branding can lead to disastrous outcomes. Keeping emotions in check is crucial.

Creative money aesthetics

The Sociology of Business • 28 HN points • 05 Sep 23

💼 Business Business Analysis Brand Management Sociology

The post discusses creative money aesthetics
It emphasizes understanding the Creative Class
The author delves into dismantling corporate silos

Why AI Is the End of Brands

The Intersection • 0 implied HN points • 30 Jun 23

💼 Business Marketing Technology Creativity Brand Management AI

Whenever AI is mentioned, there is a noticeable impact on industry evaluations and discussions.
The traditional concept of advertising is evolving, brands are now required to have functional speed and adapt to new paradigms.
The criteria for successful brand strategies are changing, focusing on personalized conversations, individual perspectives, and maintaining strong human creativity alongside AI enhancements.