The hottest Brand building Substack posts right now

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The Z-Axis

Tigerfeathers! • 4 implied HN points • 25 Oct 23
💼 Business Marketing Innovation Entrepreneurship Retail Brand building
  1. In 1983, Nestl\u00e9 had to think outside the box to introduce Maggi Noodles to India, a market unfamiliar with instant noodles.
  2. The success of Maggi Noodles came from targeting children as the primary consumers and positioning the product as a snack, not a meal.
  3. Nestl\u00e9's innovative marketing strategies, like using hanging baskets in stores, played a crucial role in making Maggi a staple in Indian households.

💼 How the Not-Dads behind Dad Grass Are Building a Brand Without a Brand Book

the case for brand 💼 • 0 implied HN points • 08 Mar 24
💼 Business Brand building Entrepreneurship Customer Engagement Marketing Product Development
  1. The founders of Dad Grass built their brand without a traditional brand book, focusing on creating an experience that goes beyond typical models.
  2. Dad Grass founders highlight the importance of having fun and connecting with customers to build a successful brand.
  3. Investing heavily in branding early on is crucial for founders looking to build a strong and enduring brand.

The Changing Ad Landscape (and What To Do About It) | Youssef Ahres (Flagship, Instagram)

Steelhead • 0 implied HN points • 31 Jan 24
💼 Business Advertising Customer Engagement Brand building Data Collection Revenue growth
  1. Advertising serves to match supply and demand, with the value shifting to those who can effectively manage this in a world of abundant supply.
  2. Meta and Google have thrived in digital advertising by being widely used and investing in technology for targeted ad delivery.
  3. In the face of changing privacy concerns, companies should focus on leveraging first-party data, mastering customer engagement, exploring new advertising channels, and building strong brands to thrive.

Four Laws of Brand-Building in the Digital Age (Part 1 of 4)

The Intersection • 0 implied HN points • 14 Mar 21
💼 Business Digital Leadership Marketing Brand building Strategy
  1. In the digital age, transitioning from organizational scale to functional speed is crucial for building successful brands.
  2. Establishing a brand in the 21st century requires a shift from traditional marketing methods to adapting to digital trends.
  3. The ability to adjust speed appropriately, like Google, Facebook, and Disney did, is essential for brand-building in the evolving digital era.

🤯 How much should I be investing in brand?

the case for brand 💼 • 0 implied HN points • 01 Mar 24
💼 Business Marketing Strategy Research Brand building Advertising
  1. Brand marketing and growth marketing are not mutually exclusive - you need both for long-term success.
  2. The optimal split for investing in brand versus demand (activation) is typically 60% brand and 40% demand.
  3. Overinvesting in lead generation is a common mistake - balancing brand building and demand generation can lead to exceptional results.

What Taylor Swift Can Teach Us About Business

Digital Native • 0 implied HN points • 16 Mar 23
💼 Business Marketing Brand building Product Development Customer Engagement
  1. Great products revitalize and expand markets, like Taylor Swift did with country music to pop.
  2. Cultivating loyal communities and engaging with fans online is crucial for businesses, just as Taylor Swift did on Tumblr.
  3. Strong branding is a valuable moat for companies, as seen with Taylor Swift's well-defined brand that evolves with culture.