The hottest Branding Substack posts right now

And their main takeaways
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Top Business Topics
Divinations 0 implied HN points 28 Jan 25
  1. A cult following is about belief, not size. Fans are deeply engaged and support the brand like it's part of their identity.
  2. To monetize your following, create products that involve fans and allow them to participate in your community. It's about building relationships rather than just selling stuff.
  3. Keep your core product strong and control it closely, while letting the surrounding community and ecosystem thrive. This helps maintain loyalty and manage growth.