The hottest Branding Substack posts right now

And their main takeaways
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Top Business Topics

Venezia FC: Fashion & Football

Original Football β€’ 19 implied HN points β€’ 21 Feb 23
🎾 Sports Fashion Football Branding Fan engagement
  1. Football and fashion have become increasingly intertwined in recent years.
  2. Venezia FC exemplifies the fusion of traditional culture and modern fashion sensibilities in their brand identity.
  3. Venezia FC's unique approach to fashion in football has earned them a dedicated following and positioned them as a lifestyle brand beyond their football accomplishments.

Building CAUSL - Episode 5: Long Term Goals

CAUSL Effect β€’ 19 implied HN points β€’ 17 Mar 23
πŸ’Ό Business Entrepreneurship Consultancy Branding Goals Scalability
  1. It's important to define who you are and what you want. Knowing your identity helps you stay true to your goals.
  2. Setting long-term goals gives you clarity and direction. This helps in making decisions aligned with where you want to be in the future.
  3. Scaling your impact is key. Aiming to help many people or companies rather than just a few can lead to bigger success.

X replaces @ with 𝕏

The Techno Sapiens β€’ 2 HN points β€’ 01 Apr 24
πŸ•Ή Technology Social media Branding
  1. X is replacing @ with 𝕏 in an effort to solidify its new branding, starting to roll out the feature to select users over the next few days.
  2. The announcement was made by X, formerly known as Twitter, via a blog post from its CEO, Elon Musk.
  3. Typing 𝕏 might be challenging on regular keyboards, but solutions like text replacement shortcuts for mobile users or keyboard shortcuts for Mac users exist.
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Customer reviews: bop or flop?

Mehdeeka β€’ 3 implied HN points β€’ 01 Feb 24
πŸ’Ό Business Marketing Reviews Sales Branding Customer Engagement
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.

How 43 famous companies got their names.

Jon’s Newsletter β€’ 3 HN points β€’ 30 Apr 23
πŸ’Ό Business Branding Marketing Entrepreneurship
  1. Many famous companies have names that come from their founders or meaningful phrases. For example, Nike is named after the Greek goddess of victory.
  2. Some companies chose catchy names that evoke ideas or images. For instance, 'Amazon' was selected to suggest a vast online bookstore, while 'Spotify' is a blend of 'spot' and 'identify'.
  3. The naming process often includes fun or unexpected stories. Like how IKEA's name comes from the founder's initials and his childhood home, or how Starbucks got its name from a character in Moby Dick.

Humor and Stories as a Way to Build Loyalty

Build Startup In Public β€’ 1 HN point β€’ 12 Apr 24
πŸ’Ό Business Content Marketing Branding Audience engagement Social media Customer Retention
  1. Using humor and stories can help brands connect to their audience and keep them engaged. This makes people feel like part of a community.
  2. Creating relatable content can lead to positive feelings and keep people coming back for more. It's important to make sure the style matches the audience's preferences.
  3. Tracking audience engagement, like laughs during presentations, can help improve how content is delivered. This helps brands tell their story more effectively.

Choose a bad name for your next project

Nerology β€’ 1 HN point β€’ 07 Jun 24
πŸ’Ό Business Entrepreneurship Branding Marketing Startups Innovation
  1. Choosing a bad name for your project can help you focus on creating a good name later. A mediocre name might stick and be harder to change.
  2. Temporary names can create space for more creative and meaningful final names. This approach has been taken in music and climbing.
  3. A bad name can be helpful, but it's important to consider your audience and goals. Famous people might not follow these naming rules because they have built-in attention.

Is sarcasm business-friendly? πŸ€·β€β™€οΈ

Business & Marketing with Nika β€’ 0 implied HN points β€’ 14 Jul 24
πŸ’Ό Business Marketing Communication Branding Entrepreneurship Public Relations
  1. Sarcasm can be tricky in business. Not everyone gets it, and it can upset people if they don't know your style.
  2. It's usually safer to avoid sarcasm in serious situations, like customer support or formal presentations.
  3. When sarcasm is used properly with familiar colleagues or in fun social media posts, it can help a brand stand out and connect.

Are you loud enough in your business? πŸ“£

Business & Marketing with Nika β€’ 0 implied HN points β€’ 09 Jun 24
πŸ’Ό Business Marketing Branding Strategy Social media Entrepreneurship
  1. Being authentic helps you connect with your audience. When you're true to yourself, like-minded people will notice and engage.
  2. Adding value in your communications is key. Sharing helpful tips or advice can make a positive impact on someone else's success.
  3. Finding the right balance in your posting is important. Too much content might overwhelm some people, so be intentional about how often you share.

Stop using these emojis. πŸ₯Ί

Business & Marketing with Nika β€’ 0 implied HN points β€’ 02 Jun 24
πŸ’Ό Business Marketing Communication Branding Consumer behavior Digital Media
  1. Some emojis, like the pleading face πŸ₯Ί, can be very confusing and misunderstood by people. Know which emojis might not work well for your message.
  2. Different cultures can interpret emojis differently, so it's important to understand how your audience sees them. What means 'OK' in one place might be offensive in another.
  3. Misusing emojis can create uncomfortable situations and hurt your brand's image. Use them carefully to ensure your audience gets the right message.

What's in a name? Of Umlauts, The Alphabet and World Peace!

Musings on Markets β€’ 0 implied HN points β€’ 09 Sep 15
πŸ’Ό Business Marketing Corporate strategy Branding Consumer behavior Business valuation
  1. Changing names can help businesses escape negative associations, like when Philip Morris became Altria to distance itself from tobacco.
  2. Sometimes a name change reflects a shift in focus or values for a company, like when Apple dropped 'Computer' from its name as it began selling more phones and tablets.
  3. Names matter in marketing and can influence a company's value, as shown by how stock prices react to name changes, even if the business itself doesn't change much.

The Brand Name Advantage: Valuable, Sustainable and Elusive

Musings on Markets β€’ 0 implied HN points β€’ 01 Oct 13
πŸ’Ό Business Branding Marketing Valuation Competitive advantage Finance
  1. Brand names can significantly boost a company's earnings by allowing them to charge higher prices than their competitors for similar products. This shows how important a strong brand can be in attracting customers.
  2. Valuing a brand name is crucial for businesses, especially when it comes to selling the brand, handling legal disputes, or determining the company's worth in accounting. Understanding a brand's value helps companies make better decisions.
  3. Having a strong brand is a key advantage in business, but it's not the only one. Companies can succeed through other means like operational efficiency or unique offerings. It's vital for businesses to recognize their true strengths to maintain their competitive edge.

Losing, sustaining and building on brand names

Musings on Markets β€’ 0 implied HN points β€’ 19 Apr 09
πŸ’Ό Business Brand Management Marketing Corporate strategy Crisis Management Branding Marketing Consumer behavior Crisis Management Competitive advantage
  1. Brand names can add a lot of value to a company, but they can easily lose that value due to bad events or actions, like in the case of Domino's.
  2. Companies need to understand where their brand value comes from and actively maintain it. Mistakes, like Coca-Cola's New Coke, can harm a brand significantly.
  3. Brand names can last a long time, but if companies don't connect with younger customers and avoid overextending their brand, they risk losing their appeal.

Valuing brand names

Musings on Markets β€’ 0 implied HN points β€’ 10 Apr 09
πŸ’° Finance Branding Valuation Marketing Finance Consumer behavior Corporate strategy Valuation Methods Market Analysis Consumer behavior
  1. Brand names can significantly add value to a company, making it important to try estimating that value. It's interesting to think about what would happen if a company suddenly lost its brand name.
  2. Estimating the value of a brand is easier when there are no significant quality differences among products. For example, Coca Cola and generic sodas are very similar except for the brand.
  3. For companies like Sony or Apple, their higher profits might come from factors besides their brand names, like quality and design. So, valuing their brand may include a mix of different advantages.

The power of a brand name

Musings on Markets β€’ 0 implied HN points β€’ 02 Apr 09
πŸ’Ό Business Branding Valuation Marketing Corporate Finance Consumer behavior Branding Valuation Marketing Corporate Finance
  1. A strong brand name can significantly increase the price of a product, even if the product itself is the same as a less popular one. Think of how much more you pay for Mickey Mouse merchandise compared to generic items.
  2. Companies with valuable brand names tend to have higher overall value than similar companies without strong brands. This value comes from their ability to attract customers and charge more.
  3. When valuing a business, the brand's worth should already be reflected in the financial data, such as profits and margins. Adding an extra value for the brand can lead to counting it twice, which isn't accurate.

Communicate your truest truth. One truth, and nothing else.

Creative Samba β€’ 0 implied HN points β€’ 01 Nov 24
πŸ’Ό Business Marketing Psychology Communication Copywriting Branding
  1. Focus on one main message to communicate effectively. It helps people understand you better.
  2. Trying to share too many ideas at once can confuse your audience. Just keep it simple and clear.
  3. Using examples, like the tennis ball trick, can show how concentrating on one point makes it easier for others to catch on.

Reversals make brands more memorable

Creative Samba β€’ 0 implied HN points β€’ 25 Oct 24
πŸ’Ό Business Marketing Branding Advertising Consumer behavior Media
  1. Using reversals in branding helps people remember the brand better. It creates a surprising twist that catches attention.
  2. Engaging younger audiences requires understanding their habits, like spending lots of time on social media platforms.
  3. Food brands should consider the cultural context of their audience to connect more meaningfully, like how family interactions are affected by technology.

DGAF: Why unhinged brands could be the safest marketing path

{grow} by Mark Schaefer β€’ 0 implied HN points β€’ 30 Oct 24
πŸ’Ό Business Marketing Branding Advertising Consumer behavior Market Trends
  1. Unhinged brands are becoming popular because they grab attention and spark conversations. They prioritize standing out over sticking to traditional marketing rules.
  2. Brands like Liquid Death and Nutter Butter are showing that being weird or edgy can resonate well with consumers. This approach allows them to connect with those who feel disconnected from mainstream products.
  3. Indifference is a big problem for brands. By being bold and different, these brands create their own unique identities and stay relevant in a crowded market.

The Nutter Butter campaign explained. Yes, this nightmare makes sense

{grow} by Mark Schaefer β€’ 0 implied HN points β€’ 09 Oct 24
πŸ’Ό Business Marketing Branding Advertising Consumer behavior Social media
  1. Nutter Butter's new marketing campaign is loud, weird, and grabs attention. They're using strange videos to stand out in a crowded market.
  2. The goal is to evoke strong emotions, whether good or bad, because that makes people remember and share the content. This makes their ads go viral.
  3. Gen Z loves brands that are different and a bit bizarre. Nutter Butter is taking a risk, but it's working because they had nothing to lose and needed to be noticed.

How DTC brand JUDY made prepping cool with PR, podcasts, and joyful branding

the case for brand πŸ’Ό β€’ 0 implied HN points β€’ 16 Nov 24
πŸ’Ό Business Marketing Branding E-commerce Retail Consumer behavior
  1. JUDY, a go-bag brand, makes emergency planning fun and accessible. They focus on turning disaster prep into smart and positive emergency plans.
  2. The brand uses celebrity endorsements to gain popularity. Having the Kardashians support them helps JUDY stand out in the market.
  3. JUDY emphasizes the importance of community and expert partnerships. They collaborate with organizations like the Los Angeles Fire Department to build credibility and trust in their products.

What Does Your Brand Stand For?

Build To Scale β€’ 0 implied HN points β€’ 28 Aug 23
πŸ’Ό Business Branding Product Management Marketing Strategy Customer Experience
  1. A brand is the promise a company makes combined with the customer experience. It's crucial to focus on delivering quality products and services that align with this promise.
  2. The success of a brand is not just about logos or taglines but about creating products customers can't live without. Constant innovation and differentiation are key.
  3. Maintaining a strong brand requires consistently delivering on the promise and continuously improving products to meet customer needs.

How Dude Perfect created a content driven brand?

This week I am curious about? β€’ 0 implied HN points β€’ 16 Nov 23
πŸ’Ό Business Branding Content creation Diversification Monetization Expansion
  1. Dude Perfect started with five roommates creating fun trick shot videos that went viral, showcasing their competitive yet humorous personalities.
  2. The founders eventually quit their full-time jobs to focus solely on creating content, leading to rapid growth and success for the brand.
  3. Dude Perfect diversified their content beyond trick shots, partnered with brands and celebrities, and expanded into owning their own platform and creating offline experiences like a theme park.

Four Laws of Brand-Building in the Digital Age (Part 2 of 4)

The Intersection β€’ 0 implied HN points β€’ 06 Apr 21
πŸ’Ό Business Marketing Innovation Branding Digital Age Strategy
  1. In the digital age, brands are shifting focus from Unique Selling Proposition (USP) to Point of View (POV) as a more powerful marketing tool.
  2. Brands are facing challenges in protecting their USP in the digital world due to rampant copying and mimicry, highlighting the importance of having a distinct POV.
  3. The driving force for success in today's competitive landscape lies in having a strong Point of View (POV) that is unique, consistent, and resonates with consumers.

How to shift your brand's power from your products to your community

Bold & Open β€’ 0 implied HN points β€’ 24 Mar 24
πŸ’Ό Business Branding Marketing Community Engagement
  1. Align your organization's brand with your community by focusing on your tribe's identity, goals, and values, instead of trying to fit them into your preconceived brand image.
  2. Create meaningful brand touchpoints that reflect your overall brand essence. Keep these touchpoints simple and few to provide consistent and impactful experiences for your community.
  3. Measure your brand's success through the Brand Commitment Scale, assessing levels of customer satisfaction, delight, engagement, and empowerment. Prioritize building long-term relationships with members over short-term revenues.

Why (and how to) create attractive open source design

Bold & Open β€’ 0 implied HN points β€’ 25 Feb 24
πŸͺ‘ Design Branding Creativity
  1. Attractive branding is increasingly important for open source projects to reach and engage more people.
  2. Imitating successful brands and remixing their elements can help in creating appealing and trustworthy designs without the need for expensive graphic designers.
  3. To create your own attractive design, find inspiration from successful examples, break them down into key components, inject your twist, and then either create it yourself or hire someone to help implement it.

Creator News Roundup: 01/15/2024

Cosmos β€’ 0 implied HN points β€’ 15 Jan 24
πŸ’Ό Business Venture Capital Influencers Content creation Branding
  1. Venture capital funds are directly supporting creators to launch products for their communities, with investments ranging from $500,000 to $2 million.
  2. Influencers are facing stricter regulations and consequences for misleading promotions, as seen in a case involving a Christmas cake campaign.
  3. Platforms like Twitter are shifting to prioritize video content, with video appearing in 8 out of 10 user sessions, and investing in original video series with personalities.

Gustav Heinsen: KidZania; Branding a Society

Do Not Research β€’ 0 implied HN points β€’ 15 Feb 22
🎭️ Culture Society Branding Education Community
  1. KidZania is a global theme park company that brands itself as a society, with its own government, currency, and brand loyalty through edutainment.
  2. The company blurs the lines between work and play, offering children the experience of working in corporate-sponsored jobs and earning money for products while promoting brand loyalty.
  3. KidZania constructs a community with shared consciousness through a detailed brand identity that promotes a Westernized idea of society, equating citizenship, life, and success with work within a corporate structure.

people can't get you out of their head 🫠

Business & Marketing with Nika β€’ 0 implied HN points β€’ 28 Jul 24
πŸ’Ό Business Marketing Sales Branding Visibility Authority
  1. To stay on people's minds, you need to be visible everywhere. The more you show up, the more likely they will remember you.
  2. Being 'top of mind' means you want to be the first brand people think of when they need something. If you're not first, aim for a strong second place.
  3. Consistent and unique content can help you stand out. Use the same style and voice to build your brand and try to collaborate with others to reach more people.

πŸ“½οΈ 2 things and your Instagram Reel will GO VIRAL

Business & Marketing with Nika β€’ 0 implied HN points β€’ 21 Jul 24
πŸ’Ό Business Marketing Social media Branding Content creation Digital Strategy
  1. To make your Instagram Reel go viral, focus on increasing the number of views. Keep your videos short and create a sense of curiosity that makes people want to watch again.
  2. Retention time is important too. Hold your viewers' attention by building tension in your video and revealing the main point at the end.
  3. Experiment with different ideas and learn from successful Reels. Being witty and creative can help your content stand out.