Musings on Markets • 539 implied HN points • 18 Nov 22
- A good business valuation combines numbers with a compelling story. The story helps make sense of the numbers and gives them context.
- Storytelling is important for investors because it makes a business memorable and helps communicate its potential. However, numbers are crucial to maintain credibility and accountability.
- As market conditions change, so must a business's story. Companies like Facebook need to adapt their narratives to remain relevant and regain investor trust.