The hottest PR Substack posts right now

And their main takeaways
Category
Top Business Topics

How to write (winning) award submissions

Mehdeeka • 3 implied HN points • 10 Mar 26
💼 Business PR
  1. Give judges clear context and answer the question directly, assuming they don’t know your company or industry.
  2. Prove your claims with concrete evidence—use numbers, ROI, and customer quotes so impact is verifiable.
  3. Be concise and prepared: follow the entry criteria, keep past submissions, involve customers early, and only add attachments that truly add value.

Did bad PR sink CNN's CEO?

Flack • 746 implied HN points • 09 Jun 23
💼 Business PR
  1. Bad press can accelerate the downfall of a company or CEO if the foundation is already unstable.
  2. A negative media narrative can be more damaging than simply sharing new information.
  3. Internal criticism, vivid details, media obsession, big names, and puns can amplify the impact of bad press.

Marketing for a fundraise (like, the VC kind)

Mehdeeka • 5 implied HN points • 10 Feb 26
💼 Business PR
  1. During a fundraise the target audience for marketing shifts from customers to investors, so focus on clear messaging, founder thought leadership, and visible social proof like PR and case studies.
  2. Investors care about evidence of product-market fit and disciplined spend — they prefer real customer pull, clear unit economics, and honest testimonials over glossy rebrands or theatrical marketing.
  3. Marketers should be plugged into fundraising strategy early to reallocate budgets toward measurable proof (case studies, PR, targeted events) and cut wasteful spend that won’t convince investors.
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Updates from the Founder

Concordium Monthly Updates • 176 implied HN points • 06 Apr 23
💼 Business PR
  1. Concordium is focusing on marketing with new internal team and clear narrative for communication.
  2. Engaging PR specialists to target media with sharp messages about Concordium.
  3. Growing communities, enhancing ID features, and supporting developers are key priorities for Concordium.

Elon Musk fighting Zuckerberg is a brilliant business move[Finance Fridays]

Technology Made Simple • 119 implied HN points • 24 Jun 23
💼 Business PR
  1. Elon Musk uses strategic maneuvers and public challenges to distract from negative stories and generate attention, showcasing a clever business move.
  2. Public figures like Boris Johnson and SBF have similarly employed quirky behavior and distractions to cover up scandals and manipulate public perception.
  3. Media manipulation through humor and unexpected antics is a growing trend with profound implications, emphasizing the importance of being mindful of where attention is directed.

Meet the Marketing Team

Concordium Monthly Updates • 78 implied HN points • 02 May 23
💼 Business PR
  1. Concordium has enhanced marketing efforts with a new Chief Marketing Officer and internal marketing team.
  2. Chief Marketing Officer, Torben Rene Larsen, brings over 30 years of financial marketing experience.
  3. Marketing Project Manager, Anne Korsgaard Lauritzen, focuses on collaboration for increased marketing effectiveness.

The Best People in PR

Dunnstack • 58 implied HN points • 27 Feb 23
💼 Business PR
  1. PR matters and can change everything - like a movement!
  2. Having a great PR team is crucial for success, they craft the message, pitch to journalists, and bring attention.
  3. Taylor Sheridan is a talented TV creator and writer, with shows like 1923 and Tulsa King.

I Invented Surge Pricing For Uber. Here’s Why it Wouldn’t Have Worked for Wendy’s.

Kevin’s Rackhouse Ramblings • 3 HN points • 07 Mar 24
💼 Business PR
  1. Dynamic pricing worked for Uber because it's a system where demand and supply can be influenced economically, leading to a surplus of trips and a big economic win.
  2. Fast food like Wendy's operates in a non-stochastic system, making the effectiveness of dynamic pricing more limited compared to a system like Uber's.
  3. Implementing dynamic pricing at Wendy's could help shape consumer behavior, improve operational efficiency, and line up customer demand with employee staffing, but may not have the same revolutionary impact as it did for Uber.

✅ Monday briefing: Obscuring print data, Government FOI review, UK AI strategy, PR talent market, office return data, content analyser, Zuck image washing, and more...

Wadds Inc. newsletter • 0 implied HN points • 27 Sep 21
💼 Business PR
  1. The UK government is reviewing its Freedom of Information unit after concerns about transparency were raised. This change aims to improve how information is shared with the public.
  2. The UK is experiencing a strong job market in public relations, with many employers needing to adapt to the new employee-focused landscape. This means job seekers have more power than before.
  3. There's a push for better tools in PR and marketing, with new digital solutions and social media tools being introduced. These aim to help professionals analyze content and improve their strategies.

Báo...chuối

Thái | Hacker | Kỹ sư tin tặc • 0 implied HN points • 07 Jan 08
📰 News PR
  1. The quality of news in Vietnamese newspapers is declining, with an increase in poorly disguised PR content being passed off as news.
  2. Some newspapers, like Thanh Niên, are notorious for showcasing biased PR articles, lacking valuable insights or analysis.
  3. Journalists sometimes fail to fact-check or conduct in-depth research, leading to the spread of misleading or inaccurate information in news media.