The hottest PR Substack posts right now

Videos may not show the true story behind the technology demonstrations.
Tech demos can sometimes be exaggerated for PR purposes.
Real-world applications of flashy technology demos can be limited and may not live up to the hype.

Bad press can accelerate the downfall of a company or CEO if the foundation is already unstable.
A negative media narrative can be more damaging than simply sharing new information.
Internal criticism, vivid details, media obsession, big names, and puns can amplify the impact of bad press.

PR in the music industry is often vilified and seen as manipulative.
Publicists play a major role in getting artists attention, but success isn't guaranteed by hiring them.
Lack of transparency in PR and media can lead to misconceptions about the industry.

Concordium is focusing on marketing with new internal team and clear narrative for communication.
Engaging PR specialists to target media with sharp messages about Concordium.
Growing communities, enhancing ID features, and supporting developers are key priorities for Concordium.

Elon Musk uses strategic maneuvers and public challenges to distract from negative stories and generate attention, showcasing a clever business move.
Public figures like Boris Johnson and SBF have similarly employed quirky behavior and distractions to cover up scandals and manipulate public perception.
Media manipulation through humor and unexpected antics is a growing trend with profound implications, emphasizing the importance of being mindful of where attention is directed.

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Dynamic pricing worked for Uber because it's a system where demand and supply can be influenced economically, leading to a surplus of trips and a big economic win.
Fast food like Wendy's operates in a non-stochastic system, making the effectiveness of dynamic pricing more limited compared to a system like Uber's.
Implementing dynamic pricing at Wendy's could help shape consumer behavior, improve operational efficiency, and line up customer demand with employee staffing, but may not have the same revolutionary impact as it did for Uber.

Concordium has enhanced marketing efforts with a new Chief Marketing Officer and internal marketing team.
Chief Marketing Officer, Torben Rene Larsen, brings over 30 years of financial marketing experience.
Marketing Project Manager, Anne Korsgaard Lauritzen, focuses on collaboration for increased marketing effectiveness.

PR matters and can change everything - like a movement!
Having a great PR team is crucial for success, they craft the message, pitch to journalists, and bring attention.
Taylor Sheridan is a talented TV creator and writer, with shows like 1923 and Tulsa King.