The hottest Product Marketing Substack posts right now

And their main takeaways
Category
Top Business Topics

'There's no ethical way to sell products that target signs of aging'

The Unpublishable • 9060 implied HN points • 07 Aug 23
🪞 Fashion & Beauty Product Marketing
  1. The beauty industry heavily relies on anti-aging products for profit, perpetuating beauty standards rooted in capitalism and oppression.
  2. Terms like "pro-aging" are just rebranding of anti-aging products with the same underlying goal of combating signs of aging.
  3. There is a societal pressure to stay youthful, leading to a culture of age anxiety and promoting unhealthy practices like using anti-aging products at younger ages.

Disking Banana

Computer Ads from the Past • 1024 implied HN points • 01 Aug 25
🕹 Technology Product Marketing
  1. In the 1980s, a guy named Roger Smith started selling floppy disks after running out for his business. He wanted to make it easy for people to buy more disks.
  2. He creatively named his floppy disks 'Banana' and promoted them with fun banana-themed items. This catchy name really helped attract attention.
  3. Disking still exists today as a local computer parts and repair shop in the UK, showing how some business ideas can stick around for a long time.

Horny, Horny, Produce

Snaxshot • 399 implied HN points • 24 May 24
🍲 Food & Drink Product Marketing
  1. Embracing the sensuality of food can lead to a deeper connection with what nourishes us, shifting away from mindless consumption to a more mindful indulgence.
  2. The rise of food porn and product porn reflects a generation seeking instant gratification and using visual cues to signal interests, while also exploring a deeper connection with global cuisines and flavors.
  3. Curation, akin to edging, allows for delayed gratification and enhances the experience by immersing oneself fully through all senses, ultimately extending and heightening the pleasure of consumption.

Tech the Heck? - CloudTruth

Cloud Irregular • 2069 implied HN points • 19 Feb 24
🕹 Technology Product Marketing
  1. Explaining complex tech products in simple language is important for understanding and adoption.
  2. Developers may value different aspects of a tech product compared to business decision-makers, causing a mismatch in communication.
  3. CloudTruth focuses on managing crucial configuration data, highlighting the importance of precision in language and clear communication.

Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Product Marketing
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.
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Marketing mostly sucks

Turnaround • 79 implied HN points • 10 Feb 20
💼 Business Product Marketing
  1. Marketing can be challenging but doesn't have to suck if done right.
  2. Traditional marketing concepts like the 4Ps are evolving to the 4Cs, emphasizing more consumer-centric approaches.
  3. Effective marketing requires informed and sensible marketers who understand consumer psychology and make strategic choices.

Sales Qualification: Sales Discovery Calls + Qualification Frameworks + 21 Sales Discovery Questions

Startup Business Tips 🚀 • 8 implied HN points • 17 Feb 24
💼 Business Product Marketing
  1. Qualifying a lead involves determining if both the lead and your product are a good fit, making it a mutual decision to invest time in the sales process.
  2. Sales qualification frameworks like MEDDIC, SPIN, SUGAR, and SPICED provide structure for the sales process, improve pipeline quality, and help create a shared understanding internally.
  3. Sales discovery calls are crucial for properly qualifying leads, and using the right discovery questions in a 2-step sales process ensures a focused approach, personalized demos, and involvement of relevant stakeholders.