The hottest Customer Acquisition Substack posts right now

And their main takeaways
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Top Business Topics

How To Promote Your Service Business Online For Free

VERY GOOD PRODUCTIZED GUIDES • 239 implied HN points • 29 Jul 24
💼 Business Marketing Customer Acquisition Online presence Entrepreneurship Networking
  1. Identify where your potential customers hang out online and focus your marketing efforts there. Using platforms like Email and LinkedIn can really help you connect with the right people.
  2. List your business on free directories to improve your visibility. Even just a couple of free listings can significantly boost your website traffic and bring in more potential clients.
  3. Create attractive offers to draw in new clients and build trust. Giving something away for free can spark interest and lead to potential future business deals.

Cost of Acquisition (CAC) trap.

Elena's Growth Scoop • 1022 implied HN points • 12 May 23
💼 Business Marketing Metrics ROI Customer Acquisition Product Development
  1. Focus on optimizing payback period instead of just reducing CAC to improve ROI.
  2. Consider the profitability and long-term value of different acquisition channels before shutting them down based solely on CAC.
  3. The payback period is a superior metric for acquisition that focuses on reinvesting returns and optimizing various aspects like CAC, conversion rate, ARPU, and conversion time.

Don't hunt, set traps

Startup Real Talk • 291 implied HN points • 04 Dec 24
💼 Business Entrepreneurship Sales Marketing Customer Acquisition Growth Strategies
  1. It's better to set up systems for getting customers rather than just trying to close individual sales. This way, you can get more customers efficiently over time.
  2. Once your product fits the market, focus on creating repeatable ways to attract customers. This is more valuable than closing one deal at a time.
  3. Like setting traps for hunting, having a continuous lead system helps your business succeed without relying on just one person for sales.

Don't track LTV/CAC; Instead track LTV/CACD, Why? | VC Remote Jobs & More

Venture Curator • 259 implied HN points • 09 Jan 24
💼 Business Startups Venture Capital Customer Acquisition Investors Business Growth
  1. Successful startups track LTV/CACD instead of LTV/CAC for better insight into customer acquisition efficiency and sustainability.
  2. The cost of attracting a new customer should be lower than the value extracted from that customer; all customers are not equal, and tracking LTV/CAC by customer cohort can help optimize customer acquisition efforts.
  3. Investors focus on the velocity with which invested acquisition costs come back as lifetime value; tracking LTV/CACD, with 'D' for 'doubled,' provides a better understanding of return on investment in a shorter time period.
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Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Marketing Sales Product Marketing Customer Acquisition Brand
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.

Inside Statsig's Pricing Philosophy 📈

Good Better Best • 3 implied HN points • 08 Nov 24
💼 Business Pricing Strategy SaaS Market Competition Customer Acquisition
  1. Statsig has a clear pricing philosophy. They only charge for features that cost them money and create real value for their customers.
  2. Their pricing model uses a mix of free and tiered plans to attract users. This helps users easily test the product and upgrade as they grow.
  3. Statsig keeps their pricing competitive by showing comparisons with other similar tools. This transparency helps potential customers understand their options.

Guide #8: Best practices for choosing your marketing channels

Tiny Empires • 36 implied HN points • 16 Aug 23
💼 Business Marketing Entrepreneurship Sales Strategy Customer Acquisition
  1. Focus on marketing channels that give you the best return on investment for your time as a solo-founder.
  2. Be very targeted in your marketing efforts and ask yourself how much it costs to acquire a customer for each channel.
  3. Choose 2-3 marketing channels to focus on, consider direct sales outreach, and think creatively about where your ideal customers are.

12/5/22: Temu - Pinduoduo's Cross-Border E-commerce Platform

Tech Buzz China Insider • 19 implied HN points • 05 Dec 22
🕹 Technology E-commerce Supply Chain Market research Logistics Customer Acquisition
  1. Pinduoduo's Temu app is a significant player in cross-border e-commerce by targeting the U.S. market, mirroring Shein's strategy.
  2. Temu operates with a focus on a strong supply chain, including recruitment from Shein and rigorous merchant selection processes.
  3. To succeed in the competitive market, Temu needs to improve customer acquisition efficiency, logistics, and after-sales services while expanding globally.

Do you really need an audience?

Kenny’s Sub • 2 HN points • 26 Feb 24
💼 Business Marketing Entrepreneurship E-commerce Freelancing Customer Acquisition
  1. You don't need a big audience to start selling your services. There are platforms like Upwork and Fiverr where people are already looking for help.
  2. Using existing marketplaces helps you find customers faster and validate your ideas. It's a smart way to know if there's demand for what you want to offer.
  3. Building a following takes time and can be draining. Focus on getting in front of the right people instead of waiting for an audience to form.

How AI Changes Customer Acquisition

Digital Native • 0 implied HN points • 06 Feb 25
💼 Business Marketing Advertising AI Technology Customer Acquisition Growth Strategies
  1. AI is making ad creation easier and faster. You can make your own ads in just a few minutes with AI tools, saving time and costs.
  2. Search is changing too, with AI providing quick answers instead of users sifting through links. Brands now have to focus on being visible in AI search results.
  3. Influencer marketing is evolving with AI, allowing influencers to license their likeness for ads. This offers new passive income opportunities for them and makes the ad process more efficient.

How to reduce CAC Payback Period for your SaaS

Market Curve • 0 implied HN points • 31 Aug 23
💼 Business SaaS Customer Acquisition Revenue Marketing Customer Retention
  1. The CAC payback period is the time it takes for your user to pay back their acquisition cost.
  2. A shorter payback period leads to faster company growth; aim for 5-7 months.
  3. To reduce CAC payback period: test new acquisition channels, define revenue clearly, incentivize upfront payments, experiment with pricing models, focus on organic acquisition, and increase expansion revenue.

5 Keys To Rule Your Marketplace

Venture Prose • 0 implied HN points • 13 Apr 16
💼 Business Marketplace Supply Growth Expansion Customer Acquisition
  1. Liquidity is crucial: Offer a lot of relevant results, qualified supply that's quickly filterable, and a seamless end-to-end process to avoid disappointing customers.
  2. Supply is key: More supply leads to more demand, better conversions, retention, and word of mouth. Insufficient supply can lead to marketplace failure.
  3. Concentration matters: Focus your marketing efforts to consolidate demand, aiming for a tipping point where growth becomes exponential. Once saturated, shift focus to customer success.

We're launching a free plan, and I’m scared to death.

The Road to 1 Million ARR • 0 implied HN points • 21 Jun 24
💼 Business Entrepreneurship Marketing Growth Strategy Customer Acquisition
  1. Launching a free plan can help attract more users and increase word-of-mouth referrals. This way, more potential customers will try the product.
  2. Free users might not pay, but they can still help spread the word and recommend the service to paying customers. Their recommendations can lead to increased revenue in the long run.
  3. Starting a free plan feels risky due to potential revenue loss. However, if done right, it might lead to significant growth and help achieve business goals.