The hottest Customer Acquisition Substack posts right now

And their main takeaways
Category
Top Business Topics

Cost of Acquisition (CAC) trap.

Elena's Growth Scoop • 1022 implied HN points • 12 May 23
💼 Business Marketing Metrics ROI Customer Acquisition Product Development
  1. Focus on optimizing payback period instead of just reducing CAC to improve ROI.
  2. Consider the profitability and long-term value of different acquisition channels before shutting them down based solely on CAC.
  3. The payback period is a superior metric for acquisition that focuses on reinvesting returns and optimizing various aspects like CAC, conversion rate, ARPU, and conversion time.

Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Marketing Sales Product Marketing Customer Acquisition Brand
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.

Guide #8: Best practices for choosing your marketing channels

Tiny Empires • 36 implied HN points • 16 Aug 23
💼 Business Marketing Entrepreneurship Sales Strategy Customer Acquisition
  1. Focus on marketing channels that give you the best return on investment for your time as a solo-founder.
  2. Be very targeted in your marketing efforts and ask yourself how much it costs to acquire a customer for each channel.
  3. Choose 2-3 marketing channels to focus on, consider direct sales outreach, and think creatively about where your ideal customers are.
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5 Keys To Rule Your Marketplace

Venture Prose • 0 implied HN points • 13 Apr 16
💼 Business Marketplace Supply Growth Expansion Customer Acquisition
  1. Liquidity is crucial: Offer a lot of relevant results, qualified supply that's quickly filterable, and a seamless end-to-end process to avoid disappointing customers.
  2. Supply is key: More supply leads to more demand, better conversions, retention, and word of mouth. Insufficient supply can lead to marketplace failure.
  3. Concentration matters: Focus your marketing efforts to consolidate demand, aiming for a tipping point where growth becomes exponential. Once saturated, shift focus to customer success.

How to reduce CAC Payback Period for your SaaS

Market Curve • 0 implied HN points • 31 Aug 23
💼 Business SaaS Customer Acquisition Revenue Marketing Customer Retention
  1. The CAC payback period is the time it takes for your user to pay back their acquisition cost.
  2. A shorter payback period leads to faster company growth; aim for 5-7 months.
  3. To reduce CAC payback period: test new acquisition channels, define revenue clearly, incentivize upfront payments, experiment with pricing models, focus on organic acquisition, and increase expansion revenue.