The hottest Sponsorship Substack posts right now

And their main takeaways
Category
Top Business Topics

The NFL’s Super Bowl Demands Are Crazier Than You Think

Huddle Up • 215 implied HN points • 04 Feb 26
🎾 Sports Sponsorship
  1. The NFL takes tight control of the Super Bowl experience, including long rent-free stadium use, exclusive suite and ticket allocations, and the power to swap sponsors and concessions.
  2. Host cities must meet many specific, costly demands — large (often domed) stadiums or heating systems, sales-tax exemptions, free amenities like golf courses and bowling alleys, and to pay for NFL inspection trips.
  3. The financial deal is heavily lopsided: the league keeps most revenue and tax breaks while cities and local businesses shoulder big costs and provide services for free.

Inside Pickleball's Plan to Become a Billion-Dollar Platform

Huddle Up • 58 implied HN points • 13 Feb 26
🎾 Sports Sponsorship
  1. Pickleball is rapidly growing on TV, with the Carvana PPA Masters drawing 791,000 viewers — the most-watched pickleball event ever.
  2. Pickleball broadcasts can outperform other live sports in their time slots, proving the sport can compete on mainstream networks.
  3. That strong viewership and broadcast success position pickleball to scale into a billion-dollar platform with major commercial potential.

I'm tracking which brands are sponsoring newsletters

Simon Owens's Media Newsletter • 274 implied HN points • 10 Dec 25
💼 Business Sponsorship
  1. Tracking newsletter sponsorships can be tricky due to many brands and no standard ad units. Some suggest starting with brands already advertising in other newsletters.
  2. Forbes is cutting back on its contributing writers to focus on a more financially sound model as they face pressures from declining traffic and revenue.
  3. More independent media outlets may start experimenting with print media to engage fans, as it offers a tangible experience away from online platforms.

The FA Cup: Economic Snapshot of Football's Oldest Final

Original Football • 479 implied HN points • 24 May 24
🎾 Sports Sponsorship
  1. The FA Cup is a significant financial powerhouse in football with around 90,000 fans attending and 500 million global viewers, showcasing tradition and economic impact.
  2. Television rights play a major revenue role for the FA Cup, with broadcasting deals like ESPN's extension in the US through 2028, a substantial source of income.
  3. Sponsorship is key for the FA Cup's financial success, as brands like Emirates have multi-million dollar deals, supporting various football initiatives and programs.

The Great Saudi Arabian State “Pay To Play” Scheme

Richard Lewis • 1022 implied HN points • 06 Feb 24
💼 Business Sponsorship
  1. Esports World Cup program provides financial assistance to organizations in exchange for participation in tournaments and generating viewership.
  2. Saudi Arabian state heavily involved in funding and controlling Esports World Cup, aiming to increase global recognition through esports.
  3. Esports organizations receiving stimulus payments from Saudi Arabia may face conflicts of interest and compromise on integrity due to financial ties.
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Private Equity Comes To College Sports: Inside Utah’s Groundbreaking Deal

Huddle Up • 34 implied HN points • 12 Dec 25
🎾 Sports Sponsorship
  1. Utah is creating a for-profit company called Utah Brands & Entertainment and will move revenue-generating athletic assets like ticketing, sponsorships, licensing, merchandise, hospitality, and trademarks into it.
  2. The university is partnering with private equity firm Otro Capital and major donors to fund the venture, which is expected to generate around $500 million or more in capital.
  3. The deal is controversial because critics fear private equity raises prices and cuts jobs, but supporters argue it could help solve athletic department deficits and become a model other schools emulate.

The franchise tag⏱

The Lap Count • 334 implied HN points • 05 Apr 23
🎾 Sports Sponsorship
  1. Athletes can use contract negotiations to increase their value by understanding the market and timing their deals strategically.
  2. Transparency in athlete contracts could lead to increased salaries and create a competitive environment among athletes.
  3. Knowing the worth of fellow athletes' contracts can help negotiate better deals based on performance and market trends.

BrXnd NYC Recap // BrXnd Dispatch vol. 020

BrXnd Dispatch • 314 implied HN points • 18 May 23
💼 Business Sponsorship
  1. The BrXnd conference in NYC was a success with engaging talks
  2. Working with AI technology can present unexpected challenges and require a new way of thinking
  3. The announcement of the upcoming BrXnd Marketing X AI Conference in SF shows a commitment to ongoing innovation and collaboration

🤖 Internet Is Beautiful

internetisbeautiful • 235 implied HN points • 22 Mar 23
🕹 Technology Sponsorship
  1. The newsletter 'Internet Is Beautiful' shares interesting and awesome websites from the internet.
  2. The newsletter includes new websites like Galileo AI, Chronology Clock, and Peepslab.
  3. Readers can also find useful links to submit their own projects or sponsor the newsletter.

Brands are really eager to sponsor live events

Simon Owens's Media Newsletter • 224 implied HN points • 06 Dec 24
💼 Business Sponsorship
  1. Brands are very interested in sponsoring live events. This means companies see value in connecting with people in person.
  2. The NFL is becoming a huge media player, making billions from TV rights and producing lots of its own content. They're seen as one of the most valuable media properties globally.
  3. B2B media is on the rise, especially after the pandemic, as more businesses are looking to connect in person through events and other platforms.

One of the biggest mistakes newsletter writers make

Simon Owens's Media Newsletter • 798 implied HN points • 28 Apr 23
💼 Business Sponsorship
  1. Newsletter writers should reintroduce themselves at the beginning of each newsletter to provide context for new subscribers.
  2. Content monetization is easier than ever, but building an audience is becoming more challenging for creators.
  3. To increase sponsorship revenue, consider strategies like recruiting sponsors from your own audience, joining ad exchanges, and hiring sales staff.

The Tour de France: How The World's Most Challenging Race Became A $150 Million Business

Huddle Up • 59 implied HN points • 09 Jul 25
💼 Business Sponsorship
  1. The Tour de France is a grueling race where cyclists push themselves to the limit, burning a lot of calories over its 21 stages. It's known for the tough challenges it presents to the competitors.
  2. Despite being a free event for fans, the Tour de France generates huge profits, around $150 million, mainly through sponsorships and team investments.
  3. Teams can spend over $50 million each for a chance to compete, showing how serious and competitive the sport is, as well as the financial commitment it requires.

How the KC Sports Network is building a regional media empire

Simon Owens's Media Newsletter • 149 implied HN points • 13 Nov 24
🎾 Sports Sponsorship
  1. The KC Sports Network produces 10 different shows covering sports in Kansas City. This variety helps attract a wide audience.
  2. They make money through local and national advertisers, showing that regional networks can be financially sustainable.
  3. BJ Kissel left his job with the Kansas City Chiefs to pursue this venture, highlighting the risks and rewards of entrepreneurship in sports media.

Inside Cadillac’s $1 Billion Formula 1 Bet

Huddle Up • 41 implied HN points • 11 Jul 25
🎾 Sports Sponsorship
  1. Cadillac is preparing to enter Formula 1 racing with a big investment of $1 billion. They're working hard to compete with top teams like Ferrari and Mercedes.
  2. The team will soon test their new car at Silverstone Circuit, which is important for getting ready for their first race in Melbourne next year.
  3. Cadillac has been hiring a lot of people and spending a significant amount each month to build their team, showing they are serious about making a mark in Formula 1.

How Louis Vuitton Took Over Sports

Huddle Up • 43 implied HN points • 03 Jul 25
💼 Business Sponsorship
  1. LVMH is investing heavily in sports, spending $300 million each year to become a key player in sports sponsorship. This isn’t just for advertising; they tie their brands to major events.
  2. By coordinating multiple brands under LVMH, they create a powerful branding presence at events like the Monaco Grand Prix, showcasing how they can dominate the atmosphere and engage audiences.
  3. Their approach goes beyond traditional sponsorship; for example, Tiffany & Co. makes trophies that connect their brand to historic moments, like the World Cup trophy being handed over in a Louis Vuitton case.

The Rise of SailGP: How a Niche Hobby Turned Into a Global Powerhouse

Huddle Up • 31 implied HN points • 04 Jun 25
🎾 Sports Sponsorship
  1. SailGP has grown rapidly from a niche sport to a major global league, attracting attention and sponsorships similar to Formula 1. Fans love the excitement of high-speed racing and the festival atmosphere at events.
  2. Each team in SailGP uses the same high-tech boats, which makes the races more competitive and fair. This level playing field has allowed different teams to win, keeping the excitement high.
  3. SailGP focuses on innovative technology to enhance viewer experience and has built strong media partnerships, especially in the U.S. This success has led to significant revenue growth, making it a seriously viable sport.

Lecture 09 Replay + LOGML 2022

Quantum Formalism • 19 implied HN points • 28 Jun 22
🚌 Education Sponsorship
  1. The lecture 09 replay covering the application of cyclic groups and DLP in cryptography is available on YouTube.
  2. Future plans include a mini-course series on cryptography focusing on DLP cryptographic systems for security assurance.
  3. Joining the Discord Community is encouraged for organizing group study sessions and accessing live study session links.