Build an audience: trust and long-term relationships are hard for AI to copy. A loyal niche following gives you a direct line to customers and protects you from price competition.
Execution-based work is getting cheaper because AI can do the heavy lifting, so shift from selling hours to selling your expertise and judgment.
Start publishing consistent, useful content about the problems you actually solve; this content compounds over time and lets you monetize in multiple ways or pivot when services get automated.
Growing your audience can help you make money, connect with like-minded people, and influence positive change. It’s worth considering what audience growth means to you personally.
Prioritize improving your work and be consistent with your writing. The better your work, the more likely it is to attract readers over time.
Engagement can come from different platforms, so it's good to be visible on both Substack and your own website. Find creative ways to connect with your audience across these platforms.
The competition for attention on social media has evolved over time, with platforms now offering monetary rewards for content creators based on ad views.
Twitter's new payment system incentivizes generating 5 million page impressions in 3 months, potentially leading to a culture of provocative and controversial content for profit.
Platforms like Substack provide an alternative space for creators to build an audience and share longer, thoughtful pieces outside the cycle of inflammatory content and hate clicks.
The author, known as 'eieio', enjoys creating unique games and projects on the internet. They like using strange platforms to make fun experiences.
They have a new project called stranger.video that pairs users for short, video-only chats. The call ends quickly, adding a fun twist to the experience.
The author wants to build an audience but finds the process of audience-building uncomfortable. They promise to keep their communication genuine and low-key.
Authority is built by sharing original thinking and codifying your frameworks and long-form ideas, which makes you remembered and trusted.
Turning that authority into leverage — through IP, group programs and clear processes — lets you scale, charge for outcomes, and stop trading time for money.
Becoming an authority is a staged journey that requires identity shifts, clear positioning and structured support, so you can’t shortcut the steps without getting stuck.