Channels of Growth

Channels of Growth is a Substack focused on growth marketing strategies and frameworks, sharing insights into effective learning, startup evaluation, sales, and marketing budgeting, brand building without significant investment, utilizing community and conference marketing, lowering customer acquisition costs, sales team structuring, content marketing, and the impact of AI on SEO.

Growth Marketing Strategies Startup Evaluation Sales & Marketing Budgeting Brand Building Community Marketing Conference Marketing Customer Acquisition Cost Sales Team Structure Content Marketing AI Impact on SEO

The hottest Substack posts of Channels of Growth

And their main takeaways

[Launch] I wrote a book on Growth Marketing

687 implied HN points • 19 Jan 24

The book 'Channels of Growth' focuses on a Growth Marketing Framework for dominating channels and building better products.
All users come from channels when it comes to growth, emphasizing the importance of understanding and optimizing these channels.
The book aims to provide a personal Growth Marketing framework based on lessons from over $100M+ spent on growing products.

[Framework] The concepts you were never taught about how the brain acquires knowledge

1395 implied HN points • 27 Jun 23

🚌 Education

Good learning should be pleasurable, triggering your dopamine system.
Utilize spaced repetition to reinforce knowledge over time.
Master learning by starting with basic building blocks, spending time, applying, and teaching.

The job seekers guide on how to evaluate a VC backed tech startup 🚀

1257 implied HN points • 02 Jul 23

💼 Business Startups Investment Company Culture Product-Market Fit

Job seekers need resources to evaluate tech startups they are considering working for.
Focus on joining a startup with a good product at an early stage for high potential rewards.
Evaluate the team, culture, and product market fit to set yourself up for a successful career in VC-backed tech startups.

The entrepreneur's guide to building a brand (without spending $$$ on brand)

530 implied HN points • 05 Aug 23

💼 Business Branding Marketing Customer Support Product Development Advertising

Brand is not something you can pay for, it's the result of your day-to-day actions.
Brand equity sums up every interaction anyone has ever had with your brand.
Focus on building a strong brand identity, product quality, and profitable marketing to enhance brand equity.

The Community Round - equity crowdfunding to hack superfans, distribution, & growth 🤝

530 implied HN points • 08 Jul 23

💼 Business Crowdfunding Startups Investing Entrepreneurship Marketing

Launching a Community Round can bring on investors who are also your product's early adopters.
Giving users equity can increase their commitment and drive word-of-mouth referrals.
Raising a Community Round is most effective when you already have a product and a supportive community base.

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How much should I be spending on Sales & Marketing?

609 implied HN points • 24 May 23

💼 Business Marketing Finance Investing ROI Startups

Investors often push for organic growth, but it may not benefit your business.
Understanding ROI is key when deciding on Sales & Marketing spending.
Consider the long-term impact and value of marketing assets when budgeting.

[Playbook] How to just absolutely crush your conference marketing 🔥

491 implied HN points • 17 Jun 23

💼 Business Marketing Conferences ROI Brand Events

Conferences can be expensive, but if executed correctly, they can have a high impact on your business.
Standing out at a conference is crucial for success; don't blend in with other vendors.
Deeply understand where your ROI will come from at a conference and strategically plan to maximize the benefits.

Negative CAC: Users paying you money, to learn how to pay you money

216 implied HN points • 05 Feb 23

Reducing Customer Acquisition Costs is a priority for many growth leaders.
Consider creating products that drive users towards your core product to reduce CAC.
Focus on building profitable owned products in addition to owned channels for better growth results.

The Ultimate Guide to the Ven Diagram Content Marketing Strategy ⚔️

176 implied HN points • 30 Apr 23

💼 Business Content Marketing Content Strategy Product-Market Fit

Create more interesting content by combining passions/interests
Serving under appreciated niches can lead to impactful business results
Building at the intersection of massive concepts helps find niche passions & interests while growing engagement

[EEAT Framework] How artificial intelligence will impact SEO & content creation

176 implied HN points • 20 Apr 23

🕹 Technology AI SEO Content creation Google Artificial Intelligence

Google values original, high-quality content
Expertise of the author is crucial in content creation
AI can enhance on-page user experience without directly creating content

The Ultimate Guide to Building & Structuring a Sales Team 💸

176 implied HN points • 06 May 23

💼 Business

Geography-based sales teams can be beneficial for localized operations and building relationships with local partners.
Sales Development Reps and Account Managers are essential for high-ticket value deals acquired through cold outreach channels.
Inbound sales teams focus on converting inbound leads efficiently and maximizing the conversion rate of leads.