The hottest Sales Substack posts right now

And their main takeaways
Category
Top Business Topics

🚨🚨‼️‼️BLACK FRIDAY SALE‼️‼️🚨🚨

The Cosmopolitan Globalist • 3 implied HN points • 30 Nov 24
💼 Business Sales
  1. Aiming,,to,con,commඑмінส์,c,tiхел,มัน,สื่อ,พาคุณท่องเที่ยวรอบโลกไปพร้อมเค้า,
  2. It,inviting,offе,t,提供્યો,给,商户,介绍,意向,时常
  3. Ind，写,数据库助理，语音,助理，可靠,，将来能获取同样帮助d🍐
  4. Bị,để,hén,nhà,nước,khiń,khoẻ,ใหม่》《!!💌🍇,

Lessons On Advertising From Across The Atlantic

WriMoReMo • 7 implied HN points • 12 Feb 24
💼 Business Sales
  1. People around the world share common emotions like happiness, sadness, and fear despite playing life's game on different boards.
  2. America has a deep-seated culture that resists centralized power and favors institutional proliferation, with capitalism being a prominent 'god'.
  3. American business thrives on a combination of sales, service, marketing, value creation, and finance, shaping a society deeply rooted in consumerism and desire creation.
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Price Testing 101 with Justin Farris (GitLab, Zillow)

Good Better Best • 1 implied HN point • 20 Jun 25
💼 Business Sales
  1. Pricing updates can take a lot of time due to slow billing systems. Using a centralized rate card model can help make changes faster and easier.
  2. A/B testing prices works well in some situations but isn’t always practical. Testing prices in similar markets might be a good option if you need to keep pricing public.
  3. Creating a clear framework for volume pricing helps build trust and makes negotiations smoother. This way, both sides can understand the pricing logic, leading to better relationships.

"Sell me this Pen"

Achee Alpha • 6 implied HN points • 16 Feb 24
💼 Business Sales
  1. Stop selling and start helping when it comes to sales. Position yourself as an experienced guide to the buyer to win them over.
  2. Understand the buyer's problems, pains, and other solutions they have considered before making your case for your product or service.
  3. Don't just assume buyers know how to make the right decision. Teach them how to buy by presenting your solution as the best choice among their options.

A Simple Framework for Pricing Pages

Good Better Best • 4 implied HN points • 14 Oct 23
💼 Business Sales
  1. Think of your pricing page as either an Account Executive or a Business Development Representative.
  2. For PLG approach, focus on converting visitors into users or paying customers.
  3. For SLG approach, aim to push visitors towards learning more or scheduling demos.

How to market... your price?

Mehdeeka • 3 implied HN points • 21 Feb 24
💼 Business Sales
  1. Positioning and displaying pricing on websites requires careful thought to avoid overwhelming visitors. Highlighting value propositions, using tier layouts effectively, and integrating FAQs can enhance clarity.
  2. Incorporating pricing details into sales materials like pitch decks and business case templates reinforces the value proposition and aids in presenting a clear investment summary to potential clients.
  3. For complex products, consider creating in-depth documents or web pages that outline proposed options with detailed inclusions, FAQs, and explanations to assist customers in making informed decisions.

Customer reviews: bop or flop?

Mehdeeka • 3 implied HN points • 01 Feb 24
💼 Business Sales
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.

Why Innovator’s Dilemma Doesn’t Apply to AI

Enterprise AI Trends • 2 HN points • 18 May 24
💼 Business Sales
  1. Startups and big companies are chasing the same customers in the AI space, so there's no real advantage for either side. This makes it hard for startups to stand out.
  2. Sales cycles in enterprise AI are long, meaning startups can't quickly outpace large companies with new ideas. By the time they are ready, big players will have similar offers.
  3. Big companies often have better insights about customer needs and established sales channels. This makes it tough for startups to find new ways to reach customers.

#37 The definitive guide to SaaS funnels

Organic SaaS Growth • 1 implied HN point • 12 Dec 24
💼 Business Sales
  1. SaaS funnels are key to making a business successful. They help you understand your customers and improve sales.
  2. A clear funnel can lead to steady growth and better marketing decisions. Without one, it’s tough to know where to focus your efforts.
  3. You can get help creating or improving your funnels. Having an expert audit your current system might boost your performance.

Interview with the vampire (I mean, 🦇sales person🦇)

Mehdeeka • 2 implied HN points • 13 Mar 24
💼 Business Sales
  1. Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
  2. In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
  3. Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

Lessons from going Multi-Product; Why positioning fails to make the jump from Marketing to Sales; How to get buy-in for your Marketing work internally

Femstreet • 2 implied HN points • 03 Mar 24
💼 Business Sales
  1. Embarking on multi-product development is like exploring new territory in business, offering growth opportunities but also requiring strategic decisions for success.
  2. Internal marketing is crucial for getting buy-in on marketing efforts within a company, ensuring that the value of marketing work is effectively communicated and understood.
  3. Pricing is a powerful tool for growth often overlooked by product teams, and running willingness-to-pay studies can provide valuable insights for sustainable business growth.

Hook Me Up With Some Chicken

We're Gonna Get Those Bastards • 2 implied HN points • 26 Jan 24
💼 Business Sales
  1. Sales of the book 'NO WORRIES: How To Live a Stress-Free Financial Life' have been strong, leading to Amazon running out of stock.
  2. Purchase a copy of the book from Barnes & Noble and consider leaving a review on Amazon to help promote it.
  3. The book aims to challenge traditional personal finance advice and start a revolution in financial thinking.

Developer to Solo Founder: The Books That Built My Path

Navaneeth’s Newsletter • 1 HN point • 22 Sep 24
💼 Business Sales
  1. Reading can provide valuable insights when transitioning from a technical role to a leadership position. Important books can help navigate challenges and focus on new responsibilities.
  2. Understanding the venture capital world is crucial for founders looking to attract investors. Books can offer guidance on pitching, financials, and maintaining relationships with investors.
  3. Positioning your product effectively in the market is key to success. Learning how to communicate value to customers and refine your messaging can make a big difference.

The Dark Side of Sales

Bottom Up by David Sacks • 2 HN points • 05 Jan 24
💼 Business Sales
  1. Sales incentive plans can lead to unintended consequences if not carefully managed.
  2. Sales compliance regime is essential to balance out the impact of incentive plans.
  3. Issues like overselling, poor customer handoffs, and toxic sales culture can arise without proper supervision and controls.

What I'm Building: Substituting Sales Reps With AI

The 1993 • 3 HN points • 15 May 23
🕹 Technology Sales
  1. Challenges faced by human telesales teams include scalability, transparency, and motivation.
  2. AI telesales reps offer benefits like immediate scalability, conversational control, and automated quality assurance.
  3. Concerns for AI sales reps include customer acceptance, competition from data replication, and potential undercutting by established companies.

How to sell against free 💼

Good Better Best • 3 implied HN points • 01 Mar 23
💼 Business Sales
  1. Uber's diversification into food and grocery delivery gives them pricing power within ride-sharing.
  2. When selling against free competitors, reframe the conversation to reveal the hidden costs of using free tools.
  3. Apple's services revenue, including subscriptions, surpasses that of major companies like Nike and McDonald's combined.

Drawing a summoning circle for qualified leads

Mehdeeka • 1 implied HN point • 06 Mar 24
💼 Business Sales
  1. MQL should be specific to your business, focusing on a mix of fit and intent for leads.
  2. Focus on quality over quantity when defining MQLs to ensure they are genuinely qualified leads.
  3. Consider using intent-based lead scoring and leveraging AI to prioritize leads based on their likelihood to convert.

I got over my slump, here's S7 🤩

Mehdeeka • 1 implied HN point • 25 Jan 24
💼 Business Sales
  1. Regularly communicate with your customers through email to keep them engaged.
  2. Try using linguistic tactics like replacing 'but' with 'and' for a psychological effect in sales language.
  3. Focus on explaining the value of your product or service over its features in marketing.

Is it too early for 2024 advice?

Mehdeeka • 1 implied HN point • 22 Nov 23
💼 Business Sales
  1. Plan end of year retro and start of year planning before March 2024.
  2. Give value before asking for buy-in from other teams or stakeholders.
  3. Invest time during the holiday season in learning and personal development.

B2B loyalty/referral/rewards programs

Mehdeeka • 1 implied HN point • 26 Oct 23
💼 Business Sales
  1. Different programs like referral, loyalty, and rewards have specific goals and criteria.
  2. B2B loyalty programs have unique characteristics, including personalized experiences and complex purchasing relationships.
  3. B2B SaaS companies face challenges in determining suitable rewards for customers, with options like industry events, product influence, and educational content.

I'll see myself out first

Mehdeeka • 0 implied HN points • 14 Jun 23
💼 Business Sales
  1. Take breaks to maintain quality and avoid burnout.
  2. Consider career evaluation and what you want to ask for next year.
  3. Work on improving collaboration between marketing and sales teams for better results.

How to prevent leads from wasting your time by Kent Summers

Kartick’s Blog • 0 implied HN points • 19 Apr 23
💼 Business Sales
  1. Different responses from leads: yes, yes but, no but, no, and ghosting have different implications in sales.
  2. Leads may ghost due to various reasons like ulterior motives, conflict avoidance, or cultural norms.
  3. Offering psychologically safe off-ramps to leads can help in identifying genuine interest and filtering out unproductive leads.