Netflix has found a pan-European audience for shows like _Alpha Males_, showing there's a shared culture across Europe. Even though it's made in Spain, people from other countries can relate to the characters and stories.
The idea of 'broad' culture helps connect people with similar values, even if they come from different countries. Shows that can appeal to this broader culture can succeed across Europe, not just in their home market.
Right now, there's a chance for more European content to be shared widely because of lower language barriers. This means more investment in cultural productions could unlock new audiences and markets.