Elena's Growth Scoop

Elena's Growth Scoop is a Substack focused on providing insights into business and career growth, with emphasis on strategies for solopreneurs, growth marketing, leadership, product-led growth, and efficient monetization methods. It covers topics ranging from personal narratives of leaving full-time roles to tactical advice on product development, pricing, and team-building.

Business Growth Strategies Career Development Solopreneurship Growth Marketing Product-Led Growth Leadership and Management Monetization and Pricing Strategy Workplace Culture Data-Driven Decision Making Personal Branding

The hottest Substack posts of Elena's Growth Scoop

And their main takeaways

Beyond creativity, the three required variables of a good B2B brand marketing campaign.

491 implied HN points • 15 Aug 23

Commitment to a consistent theme or message is crucial for brand recall.
Coverage in brand building means strategically selecting where your campaigns will be seen.
Stamina is essential in brand marketing to handle feedback and maintain consistency.

How to Build a Growth Engineering Team That WINS.

648 implied HN points • 23 Jun 23

💼 Business Team Building Culture Hiring Scaling

A dedicated Growth Engineering team can have a significant impact on business growth.
Setting up the right culture for Growth Engineering is crucial for success.
When hiring for Growth Engineering, look for profiles beyond traditional software engineers.

Five Important Yet Frequently Missed User Archetypes

766 implied HN points • 11 Apr 23

💼 Business Customer Engagement Marketing Strategy Customer Experience Product Development

Core users are important, but don't overlook other user archetypes.
Different user archetypes like power users, viral users, champions, high-LTV users, and adjacent users play unique roles in shaping your business strategy.
Identify and cater to each user archetype to ensure sustainable company growth.

I'd Segment That...

668 implied HN points • 27 Feb 23

💼 Business Onboarding Activation Personalization

Profile your customers during onboarding in B2B PLG to understand who they are and what they want.
Asking profiling questions during activation can actually increase activation rates by giving users a sense of progress.
Segmentation based on monetization can help understand user base health and inform product personalization.

My course: Monetization and Pricing

216 implied HN points • 27 Feb 23

💼 Business Monetization Pricing Revenue growth Strategies Products

Driving revenue is key to leading companies
Learn to measure, test, and increase monetization
Strategies for ongoing revenue growth for different product types

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My New Course! Growth Leadership Course

176 implied HN points • 24 Feb 23

💼 Business Leadership Management Career development

Growth leadership is not a one-size-fits-all approach.
Creating a successful growth team involves strategic decision-making.
Understanding growth motions is crucial for career planning.

My 1st Course: Experimentation and testing

137 implied HN points • 27 Feb 23

💼 Business Experimentation Testing Product Development

The course focuses on building a strategic system of experimentation beyond A/B testing.
Participants will learn to identify strategic opportunities, create step-function ideas, and test them with high velocity and precision.
The program draws from successful companies like Slack, Instacart, SurveyMonkey, and MongoDB.

The dark side of the leadership.

2 HN points • 08 Jun 23

💼 Business Leadership Career growth Work-life balance Professional development

Leadership can be lonely due to artificial work relationships and hierarchy.
Leadership can be overwhelming with crushing responsibilities and unhealthy lifestyle.
Career optionality should be the ultimate goal, not just reaching leadership titles.