Elena's Growth Scoop

Elena's Growth Scoop is a Substack focused on providing insights into business and career growth, with emphasis on strategies for solopreneurs, growth marketing, leadership, product-led growth, and efficient monetization methods. It covers topics ranging from personal narratives of leaving full-time roles to tactical advice on product development, pricing, and team-building.

Business Growth Strategies Career Development Solopreneurship Growth Marketing Product-Led Growth Leadership and Management Monetization and Pricing Strategy Workplace Culture Data-Driven Decision Making Personal Branding

The hottest Substack posts of Elena's Growth Scoop

And their main takeaways

The Power Shift: Mastering Reverse Interviews and Interim Roles

491 implied HN points • 05 Dec 23

💼 Business Career growth Professional development

Master the art of reverse interviews in your career.
Utilize interim roles to your advantage.
Beat the odds and succeed even when situations aren't in your favor.

How to Build a Growth Engineering Team That WINS.

648 implied HN points • 23 Jun 23

💼 Business Team Building Culture Hiring Scaling

A dedicated Growth Engineering team can have a significant impact on business growth.
Setting up the right culture for Growth Engineering is crucial for success.
When hiring for Growth Engineering, look for profiles beyond traditional software engineers.

Beyond creativity, the three required variables of a good B2B brand marketing campaign.

491 implied HN points • 15 Aug 23

💼 Business Marketing Brand building Advertising Startup Measurement

Commitment to a consistent theme or message is crucial for brand recall.
Coverage in brand building means strategically selecting where your campaigns will be seen.
Stamina is essential in brand marketing to handle feedback and maintain consistency.

Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program

471 implied HN points • 29 Aug 23

💼 Business B2B Startup Growth Strategy

Offering a startup discount program can convert customers to paid plans, land enterprise contracts, and build your brand.
A startup discount program provides an opportunity for companies to offer their product at a reduced cost to new startups.
The program acts like a reverse trial, allowing young companies to experience a product's benefits before transitioning to regular pricing.

My course: Monetization and Pricing

216 implied HN points • 27 Feb 23

💼 Business Monetization Pricing Revenue growth Strategies Products

Driving revenue is key to leading companies
Learn to measure, test, and increase monetization
Strategies for ongoing revenue growth for different product types

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My New Course! Growth Leadership Course

176 implied HN points • 24 Feb 23

💼 Business Leadership Management Career development

Growth leadership is not a one-size-fits-all approach.
Creating a successful growth team involves strategic decision-making.
Understanding growth motions is crucial for career planning.

My 1st Course: Experimentation and testing

137 implied HN points • 27 Feb 23

💼 Business Experimentation Testing Product Development

The course focuses on building a strategic system of experimentation beyond A/B testing.
Participants will learn to identify strategic opportunities, create step-function ideas, and test them with high velocity and precision.
The program draws from successful companies like Slack, Instacart, SurveyMonkey, and MongoDB.

The dark side of the leadership.

2 HN points • 08 Jun 23

💼 Business Leadership Career growth Solopreneurship Work-life balance Professional development

Leadership can be lonely due to artificial work relationships and hierarchy.
Leadership can be overwhelming with crushing responsibilities and unhealthy lifestyle.
Career optionality should be the ultimate goal, not just reaching leadership titles.