ICYMI by Lia Haberman

ICYMI by Lia Haberman provides insights for marketing professionals, focusing on trends in creator content, social media strategies, influencer marketing, and brand collaborations. It highlights changes in platforms like Instagram, YouTube, TikTok, and LinkedIn, offering tips for growth, engagement, and leveraging social media updates to benefit creators and brands.

Social Media Trends Influencer Marketing Brand Collaborations Content Creation Digital Marketing Strategies Social Media Platform Updates Creator Economy

The hottest Substack posts of ICYMI by Lia Haberman

And their main takeaways
Get a weekly roundup of the best Substack posts, by hacker news affinity:

ICYMI Alert: YouTube Gives Smaller Creators Earlier Access to YPP

353 implied HN points • 13 Jun 23
🕹 Technology Social media Monetization Creators YouTube
  1. YouTube is providing earlier access to the YouTube Partner Program for smaller creators with lowered eligibility criteria.
  2. Creators will have access to fan funding features like channel memberships, Super Chat, and the ability to earn commissions through YouTube Shopping.
  3. By offering a sustainable path for smaller creators, YouTube may impact where creators choose to focus their efforts.