Why is this interesting? • 361 implied HN points • 16 Oct 24
- Emerging markets have unique brand competition, different from the flashy campaigns seen in the U.S. It's often more about creativity and connecting directly with local consumers.
- Companies like Tecno are gaining popularity in Africa because they cater to local preferences, like multiple SIM slots, which appeal to users who need more connectivity options.
- Advertising in these markets tends to be more genuine and less polished, focusing on grassroots efforts rather than big budget promotions to grab attention.