The hottest Online presence Substack posts right now

And their main takeaways
Category
Top Business Topics

How To Promote Your Service Business Online For Free

VERY GOOD PRODUCTIZED GUIDES • 239 implied HN points • 29 Jul 24
💼 Business Marketing Customer Acquisition Online presence Entrepreneurship Networking
  1. Identify where your potential customers hang out online and focus your marketing efforts there. Using platforms like Email and LinkedIn can really help you connect with the right people.
  2. List your business on free directories to improve your visibility. Even just a couple of free listings can significantly boost your website traffic and bring in more potential clients.
  3. Create attractive offers to draw in new clients and build trust. Giving something away for free can spark interest and lead to potential future business deals.

How to Create a Strong Online Reputation for Your Business

Nail It and Scale It • 79 implied HN points • 29 Jul 24
💼 Business Marketing Reputation Online presence Social media Entrepreneurship
  1. Having a strong Google My Business page is crucial. It helps people find your business and leaves a good first impression.
  2. Make sure to gather positive reviews on key sites like Glassdoor and Trustpilot. These reviews can really influence potential customers and new employees.
  3. Regularly check your online reputation and respond to any negative comments. Keeping an eye on your brand helps you maintain a good image and shows you care.

The Number One Reason Why You Have Been Underperforming.

Day One • 698 implied HN points • 29 Jun 20
💼 Business Self-help Branding Entrepreneurship Mentorship Online presence
  1. You don't need permission from anyone to build a career on the Internet; make up your mind to learn and your teacher will appear.
  2. On social media, personal branding is important and you can follow people for education, information, and entertainment.
  3. Building a personal brand online requires locating mentors, applying their teachings, and consistently showing up to share your value without waiting for permission.

Notes on identity: authenticity vs 'profilicity'

Thinking Out Loud • 48 implied HN points • 17 Feb 24
🎭️ Culture Identity Authenticity Social media Online presence
  1. Identity can be viewed through the lens of sincerity, authenticity, and 'profilicity', each representing different societal influences and perspectives on self-expression
  2. Authenticity suggests being true to oneself beyond societal roles, while 'profilicity' involves shaping identity based on how one is perceived by a larger, often anonymous audience, especially in today's hyper-connected online world
  3. Coexisting, overlapping, and sometimes conflicting identities such as sincerity, authenticity, and 'profilicity' can impact personal growth and self-understanding, urging individuals to navigate and reconcile these different aspects of their identity
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So you want to be a UX researcher?

UX Psychology • 79 implied HN points • 27 Mar 22
🕹 Technology UX Research Academia Networking Online presence Learning Resources
  1. Before transitioning to UX research, consider if it aligns with your interests and flexibility needs, as it differs from academic research.
  2. Networking with UX professionals, establishing an online presence, and engaging in enterprise activities can help you break into the industry.
  3. Developing transferrable skills, learning more about UX through various resources, and crafting an industry-focused CV are crucial steps for transitioning from academia to UX research.

How I got a Referal by getting Strangled [Storytime Saturdays]

Technology Made Simple • 39 implied HN points • 24 Apr 22
💼 Business Career development Networking Entrepreneurship Professional Growth Online presence
  1. Having a strong LinkedIn profile can make recruiters reach out to you, increasing your chances of getting past initial screens during job applications.
  2. Engaging online with the right people, like industry experts, can help you build a network and get referrals to top firms.
  3. Meeting people in person can be a direct and effective way to form strong connections for referrals and other support in your career.

How Google Killed the Blogger

Pryor Questions • 6 HN points • 07 Feb 24
🕹 Technology SEO Content creation Search Engine Online presence
  1. Google's algorithm update prioritizes user-centric content, focusing on authenticity, expertise, and discouraging over-optimized strategies.
  2. The shift towards brand authority and user-generated content poses challenges for small businesses and independent content creators in ranking on Google.
  3. Video content, establishment of expertise, and a presence on various platforms are highlighted as essential strategies to adapt to the evolving SEO landscape.

Spreading the word 🔊

André Casal's Substack • 0 implied HN points • 16 Aug 24
💼 Business Marketing Startups Entrepreneurship Product Development Online presence
  1. Marketing takes a lot of effort and attention to detail. It's important to keep working on it and getting feedback to improve.
  2. Getting feedback from others can help a lot. Regular reviews can lead to better results, like with logo and landing page improvements.
  3. It's essential to focus on creating a delightful experience for users. Listening to feedback and making small improvements can make a big difference.