The hottest Personal Branding Substack posts right now

And their main takeaways
Category
Top Business Topics

You Have To Hype Yourself. No One Else Will Do It For You.

Kristina God's Online Writing Club • 1598 implied HN points • 02 Jun 24
💼 Business Personal Branding
  1. You need to promote yourself because no one will do it for you. Writing is just part of the job; marketing is also important.
  2. Many writers have talent but struggle to get noticed. Building a community and shouting about your successes can help attract readers.
  3. Don't be shy about sharing your achievements. Talking about your wins can inspire others and help you stand out in a crowded field.

How to Get Your Writing Featured on Google and Your Own Google Knowledge Panel

Kristina God's Online Writing Club • 1079 implied HN points • 20 Feb 24
🕹 Technology Personal Branding
  1. Getting a Google Knowledge Panel can help you be recognized as a writer. It acts like an online business card that gives information about you and your work.
  2. Creating a Knowledge Panel is not too hard, but keeping it updated takes effort. You need to actively educate Google about you and your work.
  3. Using different types of content like videos and images can make you more visible. Google looks for people who write and engage in various media.

Networking as sending "hard to fake" signals

Optima & Outliers • 299 implied HN points • 25 May 24
💼 Business Personal Branding
  1. Networking is not just about meeting people; it's about sending strong signals that you are trustworthy and capable. These signals help you stand out and show your potential to employers.
  2. There are two key types of networking: informational networking to learn about a field, and evaluative networking to impress hiring decision-makers. Start by gathering information and then shift to showcasing your value.
  3. To avoid coming off as sleazy while networking, focus on having genuine conversations and showing real interest. Don’t name-drop or overly flatter others; instead, respect their time and build connections naturally.

A reflection on my journey to LinkedIn Top Voice [Storytime Saturdays]

Technology Made Simple • 778 implied HN points • 14 Jan 24
💼 Business Personal Branding
  1. Sharing your work and thoughts on platforms like LinkedIn can have a positive impact on your career by positioning you as a reliable source of high-quality information.
  2. Approach building your presence on different social media platforms individually as each has its own nuances and strategies for success.
  3. Reflect on your experiences and learnings regularly to adapt and refine your approach to maximizing your presence on platforms like LinkedIn.
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Career Architecting.

The Future Does Not Fit In The Containers Of The Past • 68 implied HN points • 21 Dec 25
💼 Business Personal Branding
  1. Use the nine-word exercise (three words for niche, three for voice, three for story) to clarify who you are and uncover a core expertise to build your career around.
  2. Reframe that expertise into specific solutions customers need and build credibility by continuously learning and sharing proof through content, speaking, and advisory work so those activities create a reinforcing flywheel.
  3. Be generous in partnering to grow a strong network, and shore up financial resilience by cutting costs and adding income streams so you can take risks and reinvent gradually over a long career.

How To Make All Your Ideas Work

Day One • 219 implied HN points • 23 Mar 24
💼 Business Personal Branding
  1. A mission is different from a product. Companies like Stripe demonstrate how products can evolve to serve a clear mission over time.
  2. Having a central mission and roadmap is crucial for success. It helps in aligning ideas and content creation towards a common goal.
  3. Creating a sustainable roadmap is key to managing multiple ideas effectively. Focus on consistent execution and growth before venturing into new projects.

How VCs Build Soft Power

The Generalist • 780 implied HN points • 15 Oct 24
💼 Business Personal Branding
  1. Soft power is important for venture capitalists because it helps them stand out in a competitive market. It’s not just about money but also reputation and influence.
  2. Building soft power takes time, but new VCs can start quickly by finding their unique voice and using online platforms to share their ideas.
  3. Learning from experienced investors can help avoid common pitfalls. They share their mistakes and successes to help others grow their soft power effectively.

From 9-to-5 to Building a Career Portfolio: How One Consulting Project Changed My Life

SeattleDataGuy’s Newsletter • 612 implied HN points • 08 Dec 24
💼 Business Personal Branding
  1. Building a solid skill set is crucial early in your career. Try out different skills and projects to find what you enjoy and what works for you.
  2. Seizing opportunities is key. Say yes to things that can help you grow, and be proactive about creating your own chances.
  3. Think of your career like building an investment portfolio. Every skill, project, and connection adds value, so keep investing in yourself and your network.

How To Build A Brand On WhatsApp and Make A Lot Of Money From It.

Day One • 3933 implied HN points • 01 May 20
💼 Business Personal Branding
  1. WhatsApp has a massive reach with over 5 billion downloads, making it a platform with a vast pool of users to tap into for creating income.
  2. Building a brand and making money on WhatsApp requires providing value to your audience consistently, which can lead to growth and engagement.
  3. Sustainable ways to make money on social media, like WhatsApp, involve processes that require patience and dedication to build a successful and trusted brand.

How did I get on NBC Nightly News?

My Home Office Hacks • 10 implied HN points • 05 Jan 26
💼 Business Personal Branding
  1. Put yourself out there — small, simple actions like answering a survey can open unexpected doors.
  2. Say yes to media requests when you can; quick interviews or photos can lead to big exposure even if they don’t directly grow your business.
  3. Being willing to help and show up builds marketing karma and strengthens your personal brand, because people hire someone who reliably gets the job done.

Building Authority

Tiny Empires • 147 implied HN points • 29 Jan 25
💼 Business Personal Branding
  1. You can become an authority in your field without taking years. Focused action is more important than time spent.
  2. To build authority, find your unique approach and communicate it clearly. Show real-world applications of your expertise and be transparent about your journey.
  3. Don’t try to be an expert in everything and don’t hide who you are. Sharing your unique insights consistently will help grow your authority over time.

F**k personal branding

inexactscience • 79 implied HN points • 13 Dec 23
🎭️ Culture Personal Branding
  1. Personal branding is often about looking busy, not actually doing good work. It turns everything into a competition for attention rather than focusing on the work itself.
  2. Being authentic should not feel like branding. If you're just being yourself, that's not branding; it's living.
  3. Having a personal brand can be important for some people, but not everyone needs one. We should celebrate real work and not just the image people project online.

Two Shticks

Working Theorys • 160 implied HN points • 18 Dec 24
🎭️ Culture Personal Branding
  1. Everyone should have two main traits or skills that define them. The first one makes you stand out, while the second adds depth and keeps things interesting.
  2. Having two distinct sides makes you more relatable and allows you to connect with various people. It’s better than being seen as just one thing.
  3. While having multiple traits can sound appealing, it's usually best to stick with two to avoid confusion. The key is to let them complement each other for a fuller identity.

Think of your work history as a series of Seinfeld episodes

The Recovering Academic • 59 implied HN points • 18 Aug 23
💼 Business Personal Branding
  1. Think of your work history as a series of episodes, like a TV show narrative, rather than just a list of achievements.
  2. Authenticity and personal storytelling can be key in building a brand; sharing your personal journey can resonate more with others than just presenting qualifications.
  3. Building a community, promoting others, and showcasing your unique experiences and initiatives can be effective in transitioning from academia to industry and landing opportunities.

Put up the bat signal

Abe • 63 implied HN points • 07 Feb 25
💼 Business Personal Branding
  1. Founders should proactively communicate with their network, even before they have a concrete idea. This helps to create opportunities and attract support.
  2. Sharing updates on social media and networking can lead to valuable connections and feedback. It allows for genuine interactions that can spark new ideas.
  3. Being authentic and offering value in conversations builds trust and strengthens relationships. This approach can lead to unexpected collaboration and opportunities down the road.

How To Market Like Seth Godin ( Part 1)

Day One • 479 implied HN points • 13 Jul 20
💼 Business Personal Branding
  1. Telling stories online should be informative, entertaining, and educational to grab attention.
  2. Authenticity and consistency are key to building a personal brand and connecting with your audience.
  3. It's important to find your tribe of followers who genuinely care about and value the content you create.

My New Book, Influencer Bootcamp, Is Out Now!

Startup Strategies • 14 implied HN points • 04 Aug 25
💼 Business Personal Branding
  1. The book 'Influencer Bootcamp' teaches how to use viral strategies for better messaging and marketing. It can help boost visibility and engagement.
  2. The author shares personal success stories of growing their newsletter and social media presence significantly in just one year.
  3. Learning to create engaging content can dramatically increase your audience size and interaction online.

I Come Bearing Gifts

Day One • 339 implied HN points • 28 May 20
💼 Business Personal Branding
  1. Creating content on WhatsApp is crucial for branding and career opportunities.
  2. Building authority on WhatsApp can lead to job opportunities without relying on traditional methods like CVs.
  3. Interacting with people in a platform like WhatsApp helps in relationship building and can lead to job connections.

The Blog Post That Shocked the World

{grow} by Mark Schaefer • 19 implied HN points • 18 Jan 24
💼 Business Personal Branding
  1. Content Shock: The world of content marketing became saturated with competition, making it harder and more expensive to stand out.
  2. Spiky Content: Creating bold, unique content with a strong point of view can help cut through the noise and grab attention.
  3. Personal Branding: Focusing on building a personal connection with your audience can be a powerful strategy to navigate and succeed in a world overwhelmed by content.

Building CAUSL - Episode 11: The Network Garden

CAUSL Effect • 39 implied HN points • 04 Jul 23
💼 Business Personal Branding
  1. Building a strong network is essential for success. It's like a garden that needs to be tended to flourish.
  2. Networking requires both active and passive engagement. This means reaching out to others and also creating valuable content that attracts them.
  3. The key to a thriving network is mutual exchange. It's not just about taking; you also have to give support and share knowledge.

How To Clone Yourself With Content

Day One • 239 implied HN points • 06 Nov 20
💼 Business Personal Branding
  1. Creating valuable content on the internet is crucial for reaching a wider audience and gaining attention.
  2. Understanding the type of content to create and how to deliver it is essential for online success.
  3. Cloning yourself with content, by providing helpful and engaging information consistently, can lead to passive income and business growth.

Putting Yourself Out There

We're Gonna Get Those Bastards • 9 implied HN points • 31 Jul 25
💼 Business Personal Branding
  1. To be successful, you need to take action and put yourself out there. Simply wishing for success won’t get you anywhere.
  2. Building a network is crucial. Attend events, go to parties, and meet people to create opportunities for yourself.
  3. Don't be afraid to shoot your shot and ask for help. Having a large network can provide support and open doors for you.