The hottest Personal Branding Substack posts right now

And their main takeaways
Category
Top Business Topics

Building Authority

Tiny Empires • 147 implied HN points • 29 Jan 25
💼 Business Marketing Entrepreneurship Coaching Personal Branding Content creation
  1. You can become an authority in your field without taking years. Focused action is more important than time spent.
  2. To build authority, find your unique approach and communicate it clearly. Show real-world applications of your expertise and be transparent about your journey.
  3. Don’t try to be an expert in everything and don’t hide who you are. Sharing your unique insights consistently will help grow your authority over time.

Put up the bat signal

Abe • 47 implied HN points • 07 Feb 25
💼 Business Entrepreneurship Networking Startups Marketing Personal Branding
  1. Founders should proactively communicate with their network, even before they have a concrete idea. This helps to create opportunities and attract support.
  2. Sharing updates on social media and networking can lead to valuable connections and feedback. It allows for genuine interactions that can spark new ideas.
  3. Being authentic and offering value in conversations builds trust and strengthens relationships. This approach can lead to unexpected collaboration and opportunities down the road.

From 9-to-5 to Building a Career Portfolio: How One Consulting Project Changed My Life

SeattleDataGuy’s Newsletter • 612 implied HN points • 08 Dec 24
💼 Business Career development Consulting Networking Personal Branding Skill Building
  1. Building a solid skill set is crucial early in your career. Try out different skills and projects to find what you enjoy and what works for you.
  2. Seizing opportunities is key. Say yes to things that can help you grow, and be proactive about creating your own chances.
  3. Think of your career like building an investment portfolio. Every skill, project, and connection adds value, so keep investing in yourself and your network.

You Have To Hype Yourself. No One Else Will Do It For You.

Kristina God's Online Writing Club • 1598 implied HN points • 02 Jun 24
💼 Business Marketing Writing Entrepreneurship Social media Personal Branding
  1. You need to promote yourself because no one will do it for you. Writing is just part of the job; marketing is also important.
  2. Many writers have talent but struggle to get noticed. Building a community and shouting about your successes can help attract readers.
  3. Don't be shy about sharing your achievements. Talking about your wins can inspire others and help you stand out in a crowded field.

How VCs Build Soft Power

The Generalist • 780 implied HN points • 15 Oct 24
💼 Business Venture Capital Personal Branding Soft Power Investment Strategies Entrepreneurship
  1. Soft power is important for venture capitalists because it helps them stand out in a competitive market. It’s not just about money but also reputation and influence.
  2. Building soft power takes time, but new VCs can start quickly by finding their unique voice and using online platforms to share their ideas.
  3. Learning from experienced investors can help avoid common pitfalls. They share their mistakes and successes to help others grow their soft power effectively.
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Two Shticks

Working Theorys • 160 implied HN points • 18 Dec 24
🎭️ Culture Personal Branding Social media Influencers Identity Authenticity
  1. Everyone should have two main traits or skills that define them. The first one makes you stand out, while the second adds depth and keeps things interesting.
  2. Having two distinct sides makes you more relatable and allows you to connect with various people. It’s better than being seen as just one thing.
  3. While having multiple traits can sound appealing, it's usually best to stick with two to avoid confusion. The key is to let them complement each other for a fuller identity.

How to Get Your Writing Featured on Google and Your Own Google Knowledge Panel

Kristina God's Online Writing Club • 1079 implied HN points • 20 Feb 24
🕹 Technology Search Engine Digital marketing Content creation Personal Branding Social media
  1. Getting a Google Knowledge Panel can help you be recognized as a writer. It acts like an online business card that gives information about you and your work.
  2. Creating a Knowledge Panel is not too hard, but keeping it updated takes effort. You need to actively educate Google about you and your work.
  3. Using different types of content like videos and images can make you more visible. Google looks for people who write and engage in various media.

Networking as sending "hard to fake" signals

Optima & Outliers • 299 implied HN points • 25 May 24
💼 Business Networking Career development Recruitment Job search Personal Branding
  1. Networking is not just about meeting people; it's about sending strong signals that you are trustworthy and capable. These signals help you stand out and show your potential to employers.
  2. There are two key types of networking: informational networking to learn about a field, and evaluative networking to impress hiring decision-makers. Start by gathering information and then shift to showcasing your value.
  3. To avoid coming off as sleazy while networking, focus on having genuine conversations and showing real interest. Don’t name-drop or overly flatter others; instead, respect their time and build connections naturally.

How To Overcome Distractions And Boost Your Opportunities

Day One • 439 implied HN points • 30 Mar 24
💼 Business Productivity Entrepreneurship Personal Branding Content creation Goal setting
  1. The mind gives up before the body, so don't let mental barriers dictate physical limits.
  2. Focus on a clear vision and roadmap to avoid distractions and make progress in your goals.
  3. Building a personal brand, monetizing it, and starting a company are three essential stages to follow in growing your opportunities.

A reflection on my journey to LinkedIn Top Voice [Storytime Saturdays]

Technology Made Simple • 778 implied HN points • 14 Jan 24
💼 Business Career development Social media Personal Branding
  1. Sharing your work and thoughts on platforms like LinkedIn can have a positive impact on your career by positioning you as a reliable source of high-quality information.
  2. Approach building your presence on different social media platforms individually as each has its own nuances and strategies for success.
  3. Reflect on your experiences and learnings regularly to adapt and refine your approach to maximizing your presence on platforms like LinkedIn.

Start meeting more people: Salvaging your career in a GenAI world

FutureIQ • 3 implied HN points • 02 Jun 25
💼 Business Networking Career development Personal Branding AI Impact Professional Growth
  1. Networking is really important for your career. Meeting new people can help you find great opportunities and gain insights into what others are doing.
  2. As technology changes, knowing the right people becomes more valuable than just having degrees. Your network and personal brand will matter more as information becomes easily accessible.
  3. Don't stay in a job where you don't like the people. If you're not enjoying your work environment, it's ok to look for something better.

Finding a more profitable business within your existing business.

The Ask Newsletter — by Ellen Donnelly • 12 implied HN points • 22 Jan 25
💼 Business Entrepreneurship Marketing Career development Personal Branding Finance
  1. Focusing on one specific area of your business can lead to greater success. By concentrating on Emceeing, it's possible to streamline efforts and see better results.
  2. Accepting discomfort is part of the growth process in business. It takes time to adjust to changes and trust your own instincts.
  3. Saying no to some income opportunities can actually open doors for better financial stability and free time for other important aspects of life.

How To Make All Your Ideas Work

Day One • 219 implied HN points • 23 Mar 24
💼 Business Entrepreneurship Content creation Marketing Personal Branding
  1. A mission is different from a product. Companies like Stripe demonstrate how products can evolve to serve a clear mission over time.
  2. Having a central mission and roadmap is crucial for success. It helps in aligning ideas and content creation towards a common goal.
  3. Creating a sustainable roadmap is key to managing multiple ideas effectively. Focus on consistent execution and growth before venturing into new projects.

How To Build A Brand On WhatsApp and Make A Lot Of Money From It.

Day One • 3933 implied HN points • 01 May 20
💼 Business Entrepreneurship Marketing Income Generation Personal Branding Social media
  1. WhatsApp has a massive reach with over 5 billion downloads, making it a platform with a vast pool of users to tap into for creating income.
  2. Building a brand and making money on WhatsApp requires providing value to your audience consistently, which can lead to growth and engagement.
  3. Sustainable ways to make money on social media, like WhatsApp, involve processes that require patience and dedication to build a successful and trusted brand.

5 Steps to Take Back Power in Your Career

Perspectives • 8 implied HN points • 12 Dec 24
💼 Business Career development Entrepreneurship Personal Branding Networking Product Management
  1. Don't wait for the perfect job. Instead, focus on making the most of the position you have and use it to build skills and connections.
  2. Follow your interests and share what you learn. You don’t have to be an expert to teach others; sharing your journey can resonate more with people.
  3. Be consistent in showing up and sharing your thoughts. Building your personal brand is about being true to yourself and expressing your values regularly.

F**k personal branding

inexactscience • 79 implied HN points • 13 Dec 23
🎭️ Culture Personal Branding Social media Creativity Work Culture Mental health
  1. Personal branding is often about looking busy, not actually doing good work. It turns everything into a competition for attention rather than focusing on the work itself.
  2. Being authentic should not feel like branding. If you're just being yourself, that's not branding; it's living.
  3. Having a personal brand can be important for some people, but not everyone needs one. We should celebrate real work and not just the image people project online.

Think of your work history as a series of Seinfeld episodes

The Recovering Academic • 59 implied HN points • 18 Aug 23
💼 Business Career development Personal Branding Academia Entrepreneurship
  1. Think of your work history as a series of episodes, like a TV show narrative, rather than just a list of achievements.
  2. Authenticity and personal storytelling can be key in building a brand; sharing your personal journey can resonate more with others than just presenting qualifications.
  3. Building a community, promoting others, and showcasing your unique experiences and initiatives can be effective in transitioning from academia to industry and landing opportunities.

A case for prioritising your Luck Surface Area

peoplefirstengineering • 7 implied HN points • 07 Nov 24
💼 Business Career growth Self-promotion Networking Opportunities Personal Branding
  1. You can create your own luck by increasing your Luck Surface Area. This means doing things you're passionate about and sharing them with others.
  2. Being authentic in your interests helps you connect better with people. People are drawn to those who genuinely care about what they do.
  3. Effective communication is key. It’s important to not just tell people about your work but to do it in a way that they understand and want to share it with others.

12 Scenarios of Failure: Applying Chaos Engineering to SAP | Guilherme Sesterheim

Dev Interrupted • 32 implied HN points • 06 Feb 24
🕹 Technology Chaos Engineering DevOps Engineering Leadership Personal Branding
  1. Guilherme Sesterheim discusses applying Chaos Engineering to SAP systems to test and improve resilience.
  2. It's beneficial to have a trifecta of engineering, product, and UX at senior leadership levels for better outcomes.
  3. Anton Zaides argues that hiring only senior engineers is not the best policy and suggests considering junior engineers for fresh energy and adaptiveness.

The Blog Post That Shocked the World

{grow} by Mark Schaefer • 19 implied HN points • 18 Jan 24
💼 Business Marketing Content Economics Strategy Personal Branding
  1. Content Shock: The world of content marketing became saturated with competition, making it harder and more expensive to stand out.
  2. Spiky Content: Creating bold, unique content with a strong point of view can help cut through the noise and grab attention.
  3. Personal Branding: Focusing on building a personal connection with your audience can be a powerful strategy to navigate and succeed in a world overwhelmed by content.

Building CAUSL - Episode 11: The Network Garden

CAUSL Effect • 39 implied HN points • 04 Jul 23
💼 Business Networking Entrepreneurship Professional Growth Personal Branding
  1. Building a strong network is essential for success. It's like a garden that needs to be tended to flourish.
  2. Networking requires both active and passive engagement. This means reaching out to others and also creating valuable content that attracts them.
  3. The key to a thriving network is mutual exchange. It's not just about taking; you also have to give support and share knowledge.

Gis a job

A Bit Gamey • 27 implied HN points • 18 Feb 24
💼 Business Networking Personal Branding Career development Job search
  1. Building connections through uncommon commonalities can create strong bonds that stand out and make one fit in.
  2. Demonstrating value to employers by focusing on what you can offer them rather than what they can do for you can lead to opportunities.
  3. Developing a personal brand through online presence, like optimizing LinkedIn profiles and creating personal websites, can enhance job prospects and credibility.

Why would anyone follow you?

CRO Corner • 1 HN point • 02 Aug 24
💼 Business Leadership Recruitment Management Personal Branding Team Building
  1. As a leader, it's important to let your team take charge and not get too involved in every detail. They need your motivation and vision more than your direct involvement.
  2. Attracting top talent is personal. You need to show what makes you unique and why someone would want to work with you, not just for a paycheck.
  3. Building trust within your team and offering clear career progression options is key. People want to feel safe and see a path for their growth.

Why building an authentic personal brand matters more than you think

The Caring Techie Newsletter • 12 implied HN points • 14 Mar 24
💼 Business Personal Branding Career growth Leadership Communication Professional development
  1. Your personal brand is what people know you for, and it's important for career growth and opportunities.
  2. Debunk common myths about personal branding like it being only for selling or less competent individuals.
  3. Having a solid personal brand can help you stand out at work, build trust with stakeholders, and expand your influence.

№.8 Site of Departure, Part One

AFFALÉ • 1 HN point • 23 Aug 23
🪞 Fashion & Beauty Fashion & Design Personal Branding Fashion History
  1. The debut collection from AFFALÉ features a blend of elaborate fashion designs and unique storytelling elements.
  2. The brand draws inspiration from historical figures in the fashion industry and uses their personas to create a unique brand identity.
  3. Products like Duffel bags, Silk Scarfs, and Calligrammes are central to the collection, each offering a glimpse into the rich history and artistic approach of AFFALÉ.