The hottest Consumer Goods Substack posts right now

And their main takeaways
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Is Better Brand Shutting Down-Company Was Once Valued at $170M?

Snaxshot • 359 implied HN points • 06 Oct 24
💼 Business Startups Finance Product Management Consumer Goods E-commerce
  1. Better Brand, once valued at $170 million, is facing allegations of being a scam as their product quality has declined significantly after raising money.
  2. Many customers cannot find Better Brand products in stores, and some have not received their orders, leading to frustrations and reports to consumer agencies.
  3. Key employees have left the company, and the founder is rumored to be hiding in Europe as the situation escalates.

Spice it Like Beckham

Snaxshot • 619 implied HN points • 24 Sep 24
🍲 Food & Drink Consumer Goods Generational Trends
  1. Gen Z is changing how we view grocery shopping. For them, buying groceries is often a trendy and fun choice, similar to fashion.
  2. Celebrities are now entering the food space with their own brands. Brooklyn Beckham, for instance, is launching a line of sauces that reflect his generation's tastes.
  3. Quality and design matter to Gen Z. They want good-tasting products that also look great on display, which is why brands are focusing on both taste and aesthetics.

An Exit

Points And Figures • 1012 implied HN points • 10 Jan 25
💼 Business Entrepreneurship Investing Consumer Goods Startups Corporate culture
  1. Investing in entrepreneurs you believe in can be more important than the product itself. Finding a passionate leader can make all the difference.
  2. Solving personal problems often leads to stronger businesses. When entrepreneurs face their own challenges, their passion and commitment to the solution grow.
  3. Being smart with financing is key for business success. Using venture debt wisely can help a company grow without giving up too much ownership.

💸 Make America Expensive Again

UnfairNation by Ehsan Zaffar • 3 implied HN points • 18 Feb 25
🇺🇸 U.S. Politics Economy Tariffs Inflation Housing Consumer Goods
  1. Prices for many goods are expected to rise significantly in the next six months. This includes cars, energy, housing, and food.
  2. Tariffs are increasing costs for consumers, adding $250 to $420 more to monthly expenses, which is hard for many people to afford.
  3. Although tariffs promise to fund government services, cuts to staff and agencies may prevent taxpayers from seeing any real benefits.
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How DTC razor brand Billie built a $310M brand by showing body hair and bucking gender norms

the case for brand 💼 • 21 implied HN points • 03 Jan 25
💼 Business Branding Marketing Consumer Goods E-commerce Entrepreneurship
  1. Billie is changing the shaving game by showing that body hair is normal and celebrating women's choices. They make it clear that shaving should be a personal choice, not something women are pressured to do.
  2. Their success comes from offering products at fair prices without the 'pink tax'. They provide quality razors that don't charge more just because they are made for women.
  3. Billie uses clever marketing that connects with women, like campaigns that challenge beauty standards. They've built a strong brand that stands out from traditional competitors.

The Story of Bayard Bay

The Daily Bud • 12 implied HN points • 06 Nov 24
💼 Business Entrepreneurship Startups Apparel Marketing Consumer Goods
  1. The idea for Bayard Bay started with a genuine desire to improve golf apparel, focusing on what real female golfers need, rather than just starting a business for profit.
  2. The process of creating the product involved a lot of trial and error, especially with manufacturing, to ensure features like the back pocket for yardage books were just right.
  3. As Bayard Bay launches, it relies on word of mouth and team deals to grow, aiming to meet the needs of female golfers through functional and stylish designs.

MiSeq i100 Versus Vega Consumables Margins!

ASeq Newsletter • 7 implied HN points • 20 Nov 24
💼 Business Investments Technology Biotech Consumer Goods Market Analysis
  1. Investors are likely to prefer the MiSeq i100 due to higher profit margins compared to the PacBio Vega.
  2. Illumina is known for its strong consumables margins, which adds to its attractiveness for investors.
  3. Discussion forums like Discord can be helpful for staying updated and sharing insights about biotech and sequencing technology.

Don't Hesitate to Buy a 4.4-meter Car

Kartick’s Blog • 0 implied HN points • 29 Dec 24
💼 Business Automotive Consumer Goods Taxation Transportation Urban planning
  1. 4.4-meter cars are more spacious than smaller cars, offering better legroom for passengers and more boot space for luggage.
  2. Many people believe that 4.4-meter cars are bad for city driving, but they actually perform just as well as smaller cars in traffic.
  3. When buying a car, focus on the comfort and space it provides rather than just the length, as 4.4 meters is considered the sweet spot for most needs.

I Wish We Had US-style Minivans in India

Kartick’s Blog • 0 implied HN points • 23 Dec 24
🎭️ Culture Automotive Lifestyle Travel Consumer Goods Comparison
  1. Indian MPVs are not the same as US minivans; they're just slightly bigger crossovers. US minivans are designed for comfort and space, while Indian options lack that refinement.
  2. US minivans offer lots of legroom and sliding doors for easy access, which makes them comfortable for tall people and easier for the elderly to use. Indian MPVs often don't have that same comfort level.
  3. Minivans in the US have more storage options and can carry large luggage, making them practical for families. Indian versions don’t provide the same versatility.