SaaS companies are getting rid of freemium plans recently.
Use clear storytelling principles on your pricing page: build for someone, use resonating names, offer clear value propositions, focus on benefits not features, and provide expanding detail.
Consider different strategies for pricing research based on the nature of your product and market.
Identifying and targeting the correct target customer group is crucial for business success.
Understanding customer needs and preferences is essential for delivering value and aligning products/services with the market.
Iterative testing, learning from mistakes, and adapting to customer feedback are key for aligning products/services with the right target customer group.
Market research report on transition finance launched on 23rd Jan 2024 with the participation of asset owners, managers, institutions, corporates, policymakers, and analysts.
Engaged audience used live polling for responses to findings and recommendations.
Subscription access to Helix.Earth platform now available, offering advisory and training services, with successful onboarding of customers.
The cybersecurity industry in China has shown significant growth, with enterprises focusing on compliance and the development of security systems.
Security operations are crucial for enterprises to proactively defend against cybersecurity threats and enhance security capabilities.
The demand for enterprise security operations has led to the expansion of the security operations market, offering a variety of products, services, and application scenarios.
Look for markets that are growing quickly; they're often full of opportunities. If a group of consumers is wanting something new or different, that's a sign there's potential.
Identify unexpected characteristics about potential customers; this can reveal unique needs that aren't being met. Sometimes, people want what they didn't even know they wanted!
Check for high dissatisfaction rates in existing services; if people are unhappy, it’s a chance for you to offer something better. When customers are frustrated, they are often more willing to try out new options.
A new project is starting to collect and share important job data in the UK public relations and corporate communications market. This will help people understand job trends and opportunities better.
Many people in PR change jobs every year, and there are lots of freelancers, making it a mixed and active job market. The project aims to help track these changes.
There will be a monthly newsletter featuring job openings in PR, and the project will gradually expand to include more data sources over time.