The hottest Sales Strategies Substack posts right now

GTM benchmarks are important for understanding how companies perform in the market. They help businesses know where they stand in comparison to others.
The age of unicorn founders can influence the startup world. Younger founders might bring fresh ideas but can also face unique challenges.
AI is shaping the future of sales. Businesses need to adapt and leverage AI tools to stay competitive and improve their sales strategies.

Identify who your target customers are and what problem your product solves. Knowing your audience helps position your product effectively.
To stand out, clearly define how your product is different from its competitors. Focus on unique features or benefits that are important to your customers.
If you're in a crowded market, consider creating real differentiation or targeting an underserved area. Both strategies can help your product capture attention and grow.

Studies show that consumers want brands to respond quickly to their questions. Fast responses can lead to repeat business.
Marketing needs to focus on how consumers feel about their products. Emotional advertising can make people more willing to pay more.
Research indicates that consumers prefer sorry offers over loyalty points or credits when brands make mistakes. An apology can go a long way!

Growth involves connecting tech infrastructure and tracking leads for proper growth.
Helping clients figure out their PLG model is essential for growth.
Analyzing sales calls and running interviews to find insights can significantly improve growth strategies.

Creating content on WhatsApp is crucial for branding and career opportunities.
Building authority on WhatsApp can lead to job opportunities without relying on traditional methods like CVs.
Interacting with people in a platform like WhatsApp helps in relationship building and can lead to job connections.

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The company started by sending tablets to customers through the mail
They hired high school students to help with setting up tablets
Jasper and Louis evolved from packing tablets in a mail room to becoming an outbound sales team

In PLG startups, free trials should focus on communicating value and reducing friction for new users.
Combining a strong GTM strategy with effective growth tactics is essential for startup success.
Breaking down the sales process into small 'yeses' can help close deals more efficiently and effectively.

Start by gaining a thorough understanding through user interviews before making decisions.
Utilize tools like AI to process and analyze data efficiently from user interviews.
Engage with different customer segments, iterate on product features, and focus on scaling the business for success.

AI is changing how companies hire developers. Now, businesses want engineers who can work with AI tools, not just write code from scratch.
Sellers need to shift from selling programming hours to offering AI-driven solutions that improve efficiency and business results.
Pre-sales and customer success are evolving with AI. Companies should use interactive demos powered by AI to better engage with buyers.