Jakob Nielsen on UX • 54 implied HN points • 31 Jul 25
- Focus on qualitative user research to understand why users succeed or fail with a design. This approach offers deeper insights than just looking at numbers.
- Testing with just a few users can uncover most usability problems. Don’t wait for large studies; small, quick tests can lead to improvements faster.
- Always watch what users actually do instead of relying on what they say. People often don't know why they struggle, so observing their behavior gives you better clues for design changes.