The Social Juice

The Social Juice is a Substack newsletter focusing on the dynamic landscape of marketing, social media trends, advertising innovations, and brand strategies. It provides insights into the impact of culture on marketing, predictions for future trends, and reviews changes in technology and consumer behavior relevant to marketers and content creators.

Marketing Strategies Social Media Trends Advertising Innovations Brand Strategy Consumer Behavior Cultural Impact on Marketing Technology in Marketing Influencer Partnerships Content Creation and Distribution

The hottest Substack posts of The Social Juice

And their main takeaways

How Product Marketing is taking place on social media

19 implied HN points • 26 Jan 24
💼 Business Product Marketing Social media Content Brand Strategy Market Analysis
  1. Long-term partnerships with influencers are more effective than short-term sponsorships for product marketing.
  2. Engaging in discussion-focused content on platforms like Reddit can drive better product recommendations and feedback.
  3. Product marketing for streaming services should focus on brand positioning and unique selling points rather than just promoting content.
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Things in Culture that might help you as a marketer

17 implied HN points • 16 Feb 24
🎭️ Culture Marketing Internet culture Music Entertainment Social media
  1. Language interpretation is crucial in marketing, as different cultures may interpret the same message differently.
  2. Understanding the cultural context is important in marketing, like how certain ads at the Super Bowl may not resonate with everyone.
  3. Embrace hate as an opportunity, like Taylor Swift's success in leveraging negative narratives for positive outcomes.

Here's What Happened; Pinterest's Growth, AI Updates and Weak Snapchat Q4 2023

17 implied HN points • 11 Feb 24
💼 Business Marketing Advertising Tech Social media
  1. Pinterest's impressive growth to 500 million monthly active users and new ad partnership with Google is a significant development in the social media space.
  2. Meta's introduction of new AI content labeling rules and its legal actions with TikTok against the EU over online content regulations indicate their proactive stance on AI ethics and regulations.
  3. Snapchat's meager 5% revenue increase in Q4 2023 showcases obstacles faced by the platform amidst a challenging advertising environment.

What things like stress, Childish behaviour and brain rotting mean to marketers

9 implied HN points • 02 Feb 24
💼 Business Marketing Consumers Social media Data Bias
  1. Stressed consumers value experience over material possessions; focus on humanizing buying experiences.
  2. Consumers with low self-esteem may buy inferior products and need reassurance through marketing efforts such as email and social media.
  3. Creatives need boredom to resonate with consumers; give consumers time to explore passions and discover new products.

Here’s What Happened; Meta’s eCommerce Plan, Cookie-free Ads & Holiday Marketing.

12 implied HN points • 12 Nov 23
💼 Business Marketing Technology E-commerce Advertising AI
  1. Meta's eCommerce plan is highlighted in the post along with other updates from major companies.
  2. The post discusses the concept of cookie-free ads and how they are impacting the digital marketing landscape.
  3. Holiday marketing strategies are a key focus in the newsletter, showcasing new features and AI launches from various companies.

What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

12 implied HN points • 27 Sep 23
💼 Business Marketing Consumer behavior Social media Influencer Marketing Brand Marketing
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.

Here's What Matters: Social Feedback Loop, Gen-Z Delulu Trend & AI DJ for Businesses

9 implied HN points • 06 Sep 23
💼 Business Marketing Feedback AI Content curation
  1. Having a strong social media feedback loop is crucial for businesses to engage with their audience effectively.
  2. Utilizing AI tools like an AI DJ can help in curating personalized content for users, improving user experience.
  3. Being scrappy and resourceful, even if working solo, can help in gathering consumer insights and enhancing content quality.