The hottest Brands Substack posts right now

And their main takeaways
Category
Top Culture Topics

Ideastorm #10

Market Sentiment • 569 implied HN points • 20 Jan 24
💰 Finance Investing Brands Politics
  1. Investing in companies with many trademarks relative to their valuation has consistently outperformed the market for 50 years.
  2. Political leanings of fund managers influence their investment decisions during presidential elections.
  3. Consider risk-adjusted returns, like the Sharpe ratio, when evaluating market-beating portfolios like Motley Fool's.
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Comparing the Names of Various Retro Computers

Goto 10: The Newsletter for Atari Enthusiasts • 117 implied HN points • 09 Feb 24
🕹 Technology Computers Brands Graphics Innovations
  1. Product naming can be challenging even today, as seen in the variety of names given to retro computers.
  2. Using numbers was a common naming convention for retro computers, such as Apple II, Commodore 64, and Atari 520ST.
  3. The name of a product plays a significant role in its success and recognition, with memorable names like Atari and Amiga standing out.

Hello Kitty's $80B+ Secret Sauce

SatPost by Trung Phan • 122 implied HN points • 15 Apr 23
💼 Business Brands Marketing Revenue Licensing Expansion
  1. Hello Kitty's success is attributed to its simple design, cultural relevance, and successful licensing strategies.
  2. Sanrio, the company behind Hello Kitty, utilized strategic business decisions to expand globally and maintain the character's appeal over time.
  3. Hello Kitty's design, rooted in Japanese gifting culture and the kawaii aesthetic, contributed to its global success and longevity.

Shloop is The Sustainable Footwear Manufacturer of The Future

Warming Up to Climate Tech • 39 implied HN points • 23 May 23
🪞 Fashion & Beauty Sustainability Manufacturing Materials Brands Retail
  1. Shloop manufactures sustainable footwear using algae-based materials to fight climate change.
  2. The company aims to revolutionize the footwear industry by integrating sustainable materials and advanced recycling processes.
  3. Shloop focuses on providing transparent and sustainable products to footwear brands at a fair price, offering smaller batch runs and prototyping services.

Commerce Flows vs. Capital Flows

Equal Ventures • 39 implied HN points • 02 Mar 23
💼 Business Ecommerce Venture Capital Retail Investment Brands
  1. The strategy of focusing solely on DTC (direct-to-consumer) is no longer a sustainable path for most brands.
  2. There's a significant mismatch between the amount of venture capital flowing into ecommerce businesses and the actual share of commerce that DNVBs (digitally native vertical brands) hold.
  3. More investment is needed in areas like brick-and-mortar retail, off-price channels, and wholesale, where the potential for economic growth far exceeds current VC interest.

Issue 12 – Mustard

Unbox Inbox • 2 HN points • 06 Feb 24
🍲 Food & Drink Condiments Cuisine Packaging Shopping Brands
  1. Mustard has a long history dating back to ancient times and some popular mustard brands have been around for centuries.
  2. Mustard packaging often embraces vintage aesthetics, channeling a nostalgic vibe with retro designs.
  3. There are various types of mustard to match different preferences; from classic yellow squeeze bottles to unique packaging like tubes and collectible jars.

It's Never Over

The Carousel • 25 implied HN points • 25 May 23
🇺🇸 U.S. Politics Marketing Culture Ideology Brands Corporations
  1. A brand video called 'It's Never Over' was made as a response to the current culture war in the private sector
  2. The video aims to promote 'Based Marketing' as a strategy to counter toxic ideologies in corporations
  3. Creatives behind the video found a voice on Twitter and emphasize the need for honest and truthful marketing for the people

#9 The Fresh Outlook: Articles and insights for founders and teams

Meliora by Ana Stoica • 0 implied HN points • 29 Feb 24
🪞 Fashion & Beauty Sustainability Brands Consumers Startups Innovation
  1. The article discusses greenwashing in fashion, revealing how brands mislead about sustainability. Companies like Zalando, H&M, L'Oréal, and Stella McCartney have faced scrutiny.
  2. Consumers' choices, companies' practices, and regulators' policies play a role in promoting a more sustainable future, even within the startup ecosystem.
  3. Ana Stoica explores topics like creativity, overqualification, and self-efficacy, offering insights for founders and teams.