Embracing Enigmas • 39 implied HN points • 31 May 23
- We are entering an era of hyper-personalization where content is tailored to specific individuals beyond just what they might like.
- The progression of personalization stages includes one-size-fits-all, segmentation, behavioral personalization, predictive personalization, and now hyper-personalization.
- The main components needed for hyper-personalization are data about the individual, algorithms for content selection, content creation, and a trust layer for quality control.