Thoughts on Writing β’ 179 implied HN points β’ 24 Jun 24
- Purpose in marketing needs to be rigorously examined to ensure it genuinely makes a positive impact on society, beyond just emotional storytelling.
- Judges should be empowered to focus on creativity in awards, ensuring entries are judged based on creativity rather than personal criteria or biases.
- There is a concern that the focus on purpose and diversity in awards may be devaluing creativity and leading to work that is detached from what the public actually likes.