BIG by Matt Stoller β’ 56953 implied HN points β’ 26 Dec 23
- The pharmaceutical industry is heavily influenced by aggressive marketing campaigns targeted at doctors, controlled by corporations like IQVIA.
- IQVIA, a major player in the healthcare industry, is involved in a trial over a merger that could impact the future of advertising to healthcare professionals.
- The FTC alleges that IQVIA's acquisition of advertising firms like DeepIntent could lead to a monopolization of the healthcare provider advertising platform market.