Huddle Up • 58 implied HN points • 13 Feb 26
- Pickleball is rapidly growing on TV, with the Carvana PPA Masters drawing 791,000 viewers — the most-watched pickleball event ever.
- Pickleball broadcasts can outperform other live sports in their time slots, proving the sport can compete on mainstream networks.
- That strong viewership and broadcast success position pickleball to scale into a billion-dollar platform with major commercial potential.