The hottest Business impact Substack posts right now

Gartner predicts a 25% drop in traditional search engine traffic by 2026, with AI chatbots and virtual agents gaining more traction.
The decline in search engine traffic could significantly impact major players like Google and potentially lead to a shift in web navigation towards chatbots and away from traditional search.
The prediction of a decline in search traffic raises questions about the future of web content strategy and the role of individual web pages in the era of AI-driven answer engines.

Hero culture in cybersecurity is common and involves individuals working long hours and taking on immense responsibilities, leading to negative consequences.
Hero culture in cybersecurity has roots in the original hacking culture, the adversary's presence, reliance on knowledgeable individuals, and a special relationship with the military.
Hero culture is reinforced through employees' sense of identity, belonging, and fear, as well as by companies' reluctance to invest in adequate security measures.

Organizational structure must evolve to adapt to the nonlinear future of business.
Addressing root causes is crucial to solving problems efficiently.
Data organizations face challenges due to cross-functional nature and legacy structures.

Risk appetite is the baseline level of cybersecurity risk an organization is willing to accept.
Risk appetite should be defined in fungible units like dollars or engineer-hours, not security-specific terms.
Risk tolerance is the speed at which an organization must address risk above the established appetite to avoid compliance issues.

Optimizing landing pages and testing alternative messaging can help improve conversion rates.
Organic traffic presents a significant opportunity to drive leads, pipeline, and revenue.
Utilize strategies like additional resources, retargeting, building your audience, surveys/feedback, and alternative CTAs to maximize the value of organic traffic.

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Psychological safety is crucial in the workplace to allow employees to speak up without fear of punishment or humiliation.
Creating a psychologically safe environment leads to higher performance, innovation, and employee retention.
Businesses benefit from psychological safety through improved team performance, employee engagement, and overall well-being.

Low test coverage leads to low confidence in code merging
Improving test coverage can increase team velocity and delivery speed
Aligning technical improvements with business metrics is essential for demonstrating value

Focus on demonstrating the impact of your work to the business in terms of time and money saved/made compared to what you are being paid.
Communicate the importance of your work to your peers and stakeholders by adding value propositions to your tasks, measuring impact, and tracking significant wins with supporting metrics.
Consistently delivering impactful work, improving organizational perception, and effective communication can lead to growth opportunities such as team expansion, promotions, and better job offers.