Platform Papers • 19 implied HN points • 09 Nov 22
- Brands are facing challenges in maintaining direct contact with consumers in the current platform era dominated by intermediaries like Amazon and Alibaba.
- To combat this, brands are creating their own platform offerings to establish intimate relationships with consumers and address their various needs associated with the core product.
- Managers transitioning to a flagship platform model must carefully plan their vision, strategic goals, and value creation processes to meet the diverse needs of consumers while relinquishing control in certain areas.