The hottest Publishing Substack posts right now

And their main takeaways
Category
Top Culture Topics

Substack Tenets (and viva Sarah Fay!)

Castalia • 979 implied HN points • 03 Sep 23
📚 Literature Publishing
  1. Writing helps us deal with the feeling of being alone. It's surprising that more people don't use writing to fill their time instead of playing games on their phones.
  2. Writing allows people to express themselves without any restrictions from publishers or institutions. It gives a sense of freedom and responsibility in what you say.
  3. Writing can be a personal journey for self-discovery. It lets you explore who you are and find a purpose beyond just making money.

The Writer as Chimera (and Where Substack Fits In)

Counter Craft • 632 implied HN points • 03 Jun 25
📚 Literature Publishing
  1. Being a writer today often means you need to juggle multiple roles, like teaching, freelancing, or using platforms like Substack to support your literary career.
  2. Substack is changing the way writers connect with readers, but it may not completely replace traditional publishing methods. It's a more supportive environment where readers appreciate the creative process.
  3. Writers should look to integrate their various roles and projects, because what you do in one area can help boost another, like turning Substack work into a book deal.

We've Come a Long Way

Rob Henderson's Newsletter • 3655 implied HN points • 18 Feb 24
📚 Literature Publishing
  1. The author shares their journey from financial struggle to success, highlighting how generosity from readers helped him transition to writing full-time.
  2. Pre-ordering a book can significantly impact its success by influencing bookstore orders, placement, and potential to become a bestseller.
  3. The book "Troubled" contains personal narratives about foster care, social class, and challenging societal norms, aiming to promote important conversations in the culture.

Creator Interview: Abel García

Pizza Party • 28 implied HN points • 21 Jan 26
💥 Comics Publishing
  1. Comics are a way to make imagined worlds feel real by combining art and storytelling, and that mix can turn curiosity into a need to create.
  2. Clarity is the most important thing in sequential art — guide the reader’s eye, control rhythm, and make every panel have a purpose so the story never feels confusing.
  3. Writers should think visually: don’t overload panels with dialogue, give artists space for beats, and use small visual or narrative links plus smart page turns to keep the story flowing and landing emotionally.
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forget thanksgiving its time for fearsharing

Both Are True • 105 implied HN points • 30 Nov 25
📚 Literature Publishing
  1. Fearsharing Day is a small holiday on the Sunday after Thanksgiving meant for naming and sharing the things that scare you. It turns year-end anxiety into a communal ritual.
  2. A lot of the fears are about creative insecurity and self-doubt — worrying that work won’t be good enough, that the best ideas are behind you, or that you’re not living true to your values. These also include fears of letting people down and being trapped in a persona.
  3. The piece invites people to publicly share their fears as a healing practice and a collective experiment, with a playful goal (if many join, a video will be recorded reading them). It treats openness and participation as part of the ritual’s meaning.

"The Reader in Mind Is Me"

The Biblioracle Recommends • 904 implied HN points • 18 Jun 23
📚 Literature Publishing
  1. Cormac McCarthy and Elizabeth Gilbert were late bloomers in their writing careers.
  2. McCarthy's distinctive style focused on themes of evil and hope in his novels.
  3. Gilbert's relationship with her audience reflects a balance between social and parasocial connections.

Increase the Odds of Getting Boosted by Submitting Your Stories to These 60 Medium Publications

Kristina God's Online Writing Club • 739 implied HN points • 13 Nov 23
🚌 Education Publishing
  1. Submitting your stories to Medium's Boost-eligible publications can greatly increase your chances of getting noticed. It's like giving your work a better chance to shine.
  2. When a story gets Boosted, it can earn significantly more money and engagement than a non-Boosted story. Getting Boosted really can make a big difference.
  3. There are many active publications on Medium, so you just need to find the right fit for your writing. Once they see your amazing stories, you'll have a better shot at success.

A Golden Age of Letters

Wrong Side of History • 527 implied HN points • 13 Jun 25
📚 Literature Publishing
  1. Being a journalist can be tough and not very rewarding, so it's better to think about becoming a writer with your own audience. It's a different path that offers more creative freedom.
  2. Platforms like Substack are growing because they let writers earn money directly from their readers, rather than going through traditional media. This makes it a good time for independent writers.
  3. Successful independent writers tend to have moderate views and focus on building steady relationships with their audience, rather than chasing after controversy for short-term gains.

New(ish) Books

Castalia • 419 implied HN points • 03 Feb 24
📚 Literature Publishing
  1. Labatut's book 'The MANIAC' explores the dangerous implications of artificial intelligence and how certain brilliant figures, like John von Neumann, led to a shift in human consciousness towards a more logic-driven existence.
  2. Nocera and McLean's 'The Big Fail' argues that the pandemic revealed serious flaws in America's systems, especially in public health, and critiques the profit-driven mindset that worsened the crisis.
  3. The authors emphasize the importance of trust in government and public health responses during the pandemic, highlighting that a lack of open dialogue and transparency led to deep societal divisions.

This Week in Marketing: Google does Apple, OpenAI does ads, publishers do Google — What?

The Social Juice • 36 implied HN points • 19 Jan 26
💼 Business Publishing
  1. Big tech is folding AI into advertising and shopping so companies can monetize AI — OpenAI is testing ads in ChatGPT, and Google is adding personalized ads to its AI tools and shopping features.
  2. Publishers, regulators and advocacy groups are pushing back as platform ad practices and AI usage shift — major publishers are suing over ad-auction issues, traffic to news sites is dropping, and governments are challenging AI apps and policies.
  3. Social platforms and creator economics are in flux — algorithms, features and monetization keep changing, creators are valuing authenticity over AI-generated content, and new tools and payouts are reshaping how creators earn.

Jewish Nationalism, publishing, public relations, and Hollywood

Yasha Levine • 393 implied HN points • 08 Feb 24
🌍 World Politics Publishing
  1. The novel 'Exodus' had a significant impact in promoting Jewish nationalism among American and Soviet Jews.
  2. The book was essentially zionist propaganda, helping to shape narratives and ideals for Jewish communities.
  3. The creation and promotion of 'Exodus' was part of a strategic public relations effort by the Israeli government to influence American perspectives on Israel.

The Questioning Substack Edition

Why is this interesting? • 1387 implied HN points • 05 Nov 24
🎭️ Culture Publishing
  1. Substack has become popular, but not all new writers bring valuable content. Some just add noise instead of fresh ideas.
  2. Substack is shifting from being a platform for written words to focusing on creators and video content, which may dilute its original purpose.
  3. There's a need for better writing and opinions in newsletters that are not just about making money or following trends; writing should matter more than affiliate links.

Do AI chatbots send higher quality traffic to publishers?

Simon Owens's Media Newsletter • 424 implied HN points • 03 Jul 25
💼 Business Publishing
  1. AI chatbots like ChatGPT are sending more traffic to news websites, and this traffic seems to be of higher quality. People who click through from AI might be more interested in the content compared to regular search engine visitors.
  2. Some publishers are seeing a big increase in paid subscribers from AI referrals, meaning users from these platforms are more likely to pay for content. This suggests AI traffic might be valuable for monetization.
  3. The New York Times is starting to work with independent creators, which shows a shift in how traditional media interacts with the creator economy. This could lead to new opportunities for creators within established media outlets.

Brainfooders - Join this

Recruiting Brainfood • 805 implied HN points • 13 Apr 23
🕹 Technology Publishing
  1. The future of publishing and community platforms may revolve around LinkedIn, Twitter, and Substack.
  2. Substack Notes is a new feature that got Elon Musk's attention and led to Twitter blocking the sharing of Substack links.
  3. Substack Notes offers an ad-free, spam-free environment for sharing thoughts and only shows content from those you subscribe to.

Call for Subscriber Writing, February 2025

Freddie deBoer • 959 implied HN points • 12 Feb 25
📚 Literature Publishing
  1. There's a call for writing submissions from subscribers to share their work with a large audience. It's a great chance for writers to get noticed.
  2. You need to use a specific Google Form to submit your work by the deadline. Make sure to follow the instructions to avoid missing out.
  3. This is only for written pieces, like blog posts or articles, not for promoting podcasts or social media. So focus on sharing your writing!

I See the SubStack Culture Wars Have Started Up Again

Brad DeLong's Grasping Reality • 307 implied HN points • 14 Aug 25
🕹 Technology Publishing
  1. SubStack has both supporters and critics. Some people like it for helping independent writers reach audiences, while others worry about its pricing and who benefits from its platform.
  2. The discoverability feature of SubStack is seen as a double-edged sword. While it helps writers gain readers, it can also make them dependent on the platform, limiting their options.
  3. Many creators feel stuck on SubStack due to its advantages, even if they have concerns about its practices. This highlights the struggle of balancing the need for exposure with the desire for better platforms.

How You Can Help

Political Currents by Ross Barkan • 8 implied HN points • 25 Feb 26
📚 Literature Publishing
  1. A new novel called Colossus is coming out on April 28, described as a shorter but ambitious book set in the 2020s that probes the American psyche.
  2. Preorders are being pushed because they help bookstores carry the book, attract reviewers, and build early momentum, and buying the book is presented as an affordable way to support the creator instead of paying for a subscription.
  3. There will be a launch party in New York in early May and a mini-tour to follow, and people who want to host or arrange events are encouraged to get in touch.

AI is an Assistant

Life Since the Baby Boom • 1152 implied HN points • 23 Dec 24
📚 Literature Publishing
  1. AI can help writers by suggesting ways to make their writing more engaging. This includes adding stories and examples to capture interest.
  2. Using a conversational tone makes writing more relatable to readers. Simple language can help connect better than formal, complex words.
  3. It's important to hook readers emotionally and surprise them with interesting ideas. Engaging them with questions can keep their attention.

Sometimes Readers Prefer Paperbacks

Rob Henderson's Newsletter • 965 implied HN points • 04 Feb 25
📚 Literature Publishing
  1. Many people still enjoy reading physical books like paperbacks. There's something special about holding a book compared to digital formats.
  2. The author highlights key themes in their book, such as social class and upward mobility. These topics are important for understanding today's society.
  3. The author faced challenges with book promotion, including bias in bestseller lists. This shows how difficult it can be to gain recognition in the publishing world.

How I Lost 100,000 Followers in One Year, and It Made Me a Better Writer

OK Doomer • 360 implied HN points • 19 Jul 25
📚 Literature Publishing
  1. Breaking the rules can lead to better writing. Following strict guidelines might limit creativity, but stepping outside those boundaries can help a writer express themselves more freely.
  2. Having a real audience is more important than the number of followers. It's better to connect with readers who appreciate your message rather than just chasing clicks and fame.
  3. Writers face many challenges, especially when their views go against popular opinions. Despite the difficulties, persistence in writing can be rewarding, even if it means losing some followers along the way.

Novelist Barbie

quite useless • 707 implied HN points • 20 Aug 23
📚 Literature Publishing
  1. Branding can impact how a book is perceived and who reads it.
  2. Gendered branding in novels can lead to misunderstandings and impact sales.
  3. Appropriately branded Big-Bomb art by women often performs well.

Searching for insight

benn.substack • 1099 implied HN points • 29 Nov 24
💼 Business Publishing
  1. Many jobs in areas like think tanks or journalism are more about creating a background or illusion rather than producing real change or value. They serve as props for the more influential figures.
  2. There's a concern that as AI becomes capable of producing content, it might not be because it’s better, but because the original jobs might not have mattered as much as once thought.
  3. In analytics, there's a question of whether the insights businesses claim to offer are real or just part of the narrative they tell to appear competent and important.

The TERRAFORM print pamphlet is now available—here's what we earned

The Novelleist • 282 implied HN points • 04 Aug 25
📚 Literature Publishing
  1. The TERRAFORM pamphlet is now out, featuring essays about the future of our planet. You can get it in digital or print versions and support the project.
  2. A literary salon discussion is happening this week for subscribers to chat about the TERRAFORM series. Free subscribers can buy a ticket to join in.
  3. The project is part of an experiment in funding journalism and shares details on how it earned money and will fund future pamphlets.

Why ChatGPT Is a Balloon and the Book Is a Bicycle

Counter Craft • 819 implied HN points • 10 Feb 25
📚 Literature Publishing
  1. Tech discussions often compare AI to past innovations. Some see it as the next big thing, while others think it might just be an overhyped trend.
  2. AI tools have made writing easier but aren't necessarily changing literature in a revolutionary way. Many writers still question what true innovation they bring.
  3. Books remain a sturdy format that people enjoy, just like riding a bike. Even with new tech, many people still prefer traditional reading over flashy interactive options.

Q&A Thursday

Agents and Books • 334 implied HN points • 08 Feb 24
💼 Business Publishing
  1. Q&A session with Kate McKean about writing and publishing
  2. Kate McKean provides advice on finding new writing projects
  3. Subscription required to read the full post and access archives

In conversation with: Julian Simpson

So Here’s a Thing • 688 implied HN points • 04 Jul 23
📚 Literature Publishing
  1. Don't wait for the perfect conditions or confidence to pursue your passion or career choice, sometimes taking a leap of faith can lead to unexpected success.
  2. Regardless of the challenges and changes in the creative industries, the core value of storytelling remains significant and enduring.
  3. The landscape of publishing and entertainment industries is evolving, creators must adapt to new challenges while staying true to their passion for creating stories.

Introducing a new way to publish from the Substack app

Substack • 1669 implied HN points • 25 Jul 24
🕹 Technology Publishing
  1. The Substack app now has a new mobile editor that lets you write and publish posts directly from your phone. This makes it easier to reach your audience anytime and anywhere.
  2. You can create simple text and image posts, which is perfect for quick updates or sharing casual moments. The app saves your drafts automatically too.
  3. Currently, there are still some limitations, like not being able to edit published posts in the app. More features, like video posts and scheduling, are planned for the future.

Heading into 2024

Fragmentary • 412 implied HN points • 07 Jan 24
📚 Literature Publishing
  1. Nick Harkaway has a busy year ahead with writing projects and personal commitments.
  2. He plans to sort out his website, considering switching from Substack due to ethical concerns.
  3. Despite the workload, Nick expresses positivity and excitement for the year ahead.

Book Collecting In An Age of Internet Virality

Notes from a Small Press • 13 implied HN points • 03 Feb 26
📚 Literature Publishing
  1. Collecting rare books can be a comforting way to cope with bleak news and winter gloom, offering a focused, pleasurable escape.
  2. Online marketplaces make treasure-hunting for books easy and addictive, letting people find everything from 18th-century American imprints to Modern Library jackets, WPA guides, and pulp paperback editions.
  3. The book-collecting and small-press scene is social and educational, with short book-proposal courses and events like Winter Institute and AWP that help people connect and learn.

Some News on "Vigil"

Story Club with George Saunders • 74 implied HN points • 08 Dec 25
📚 Literature Publishing
  1. There’s a live Substack event on Wednesday, December 10 at 1:30 PM EST to read a short preview of the new novel and announce the audiobook cast; follow to get the link when it goes live.
  2. The writer is in the anxious publication-waiting phase and describes their job as designing a wild ride — revising to make the book’s oppositions stronger so meaning can emerge afterward.
  3. They’ve seen and shared the physical cover of the book and are finishing a final round of frank one-on-one edits with students before they return to the wider world.

Call for Subscriber Writing, December 2024

Freddie deBoer • 990 implied HN points • 11 Dec 24
📚 Literature Publishing
  1. There's a chance for subscribers to share their writing with a wider audience, which is exciting for both the writer and the readers.
  2. To participate, you need to submit your work using a specific Google Form by the deadline of December 15th.
  3. This is meant for links to writing hosted elsewhere, not for directly posting your work here.

Do You Want Your Newsletter To Show Up In AI Summaries?

Notes from a Small Press • 31 implied HN points • 06 Jan 26
🕹 Technology Publishing
  1. Newsletter creators are being asked to decide whether their newsletters should be included in AI-generated summaries, raising a choice about inclusion in AI features.
  2. The article is behind a paywall and requires a subscription to read the full content, but a 7-day free trial is offered for new readers.
  3. The page provides clear subscription and sign-in options so paid subscribers can access the full archives and article.