The hottest Monetization Substack posts right now

And their main takeaways
Category
Top Business Topics

👋🏼 SaaS companies are getting rid of freemium

Good Better Best • 3 implied HN points • 21 Apr 23
💼 Business SaaS Pricing Monetization Market research Community Engagement
  1. SaaS companies are getting rid of freemium plans recently.
  2. Use clear storytelling principles on your pricing page: build for someone, use resonating names, offer clear value propositions, focus on benefits not features, and provide expanding detail.
  3. Consider different strategies for pricing research based on the nature of your product and market.

I hate Instagram. But I feel I can't leave...

Green Graphic Design • 1 HN point • 12 May 23
🕹 Technology Social media AI Content creation Monetization Data Privacy
  1. Instagram can negatively impact mental health and productivity, leading users to employ app-blockers and reduce screen time.
  2. Instagram's business model can feel draining for content creators, pushing for surface-level and algorithm-pleasing content over thoughtful, long-form work.
  3. Social media platforms like Instagram are designed to keep users locked in, making it hard to leave and transfer followers, while facing challenges like misinformation and future changes in platform priorities.
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Fastest Growing Creator Economy Companies in 2024

Golden Pineapple • 1 HN point • 01 Feb 24
💼 Business Creator Economy Companies Monetization Data Analysis
  1. The creator economy has experienced significant growth in recent years, evolving into a multi-billion dollar industry.
  2. Companies are playing a crucial role in supporting creators by providing various services like content creation tools, financial management, and analytics.
  3. Beehiiv and Patreon are leading the way in the creator economy, with impressive growth and popularity in the industry.

6 pricing A/B tests I’ve run (and which ones worked)

I Have No Idea What I'm Doing • 1 HN point • 28 Nov 23
💼 Business Marketing Revenue Monetization Pricing Experiments
  1. Experimenting with different pricing strategies can significantly impact revenue and customer behavior.
  2. Running A/B tests on pricing changes is crucial to understand their actual impact before implementing them.
  3. Giving users options for different subscription plans can lead to a substantial increase in revenue and customer lifetime value.

The Podcast Business Model

Joshua Gans' Newsletter • 0 implied HN points • 26 Apr 19
💼 Business Podcasts Startups Business Models Content Monetization
  1. Luminary aims to be the Netflix of Podcasts by offering a subscription-based, ad-free platform with high-profile content creators.
  2. The podcasting evolution started with free content and ads, but now Luminary's strategy of offering premium content but with flaws in execution has raised questions about their business model.
  3. Failure to define target audience, unclear technology choices, and lack of differentiation from other podcast platforms are key challenges faced by Luminary, highlighting the importance of a well-thought-out strategy in the podcast industry.

Pay for chat: Creating a Chat Platform for Creators and Their Fans

Makers Station • 0 implied HN points • 25 Feb 23
🕹 Technology Social media Community Engagement Monetization Digital Platforms Innovation
  1. There is a need for innovative solutions for paid chat platform options to content creators.
  2. Creators value direct communication with their fans for engagement and feedback.
  3. Monetizing through sponsored ads while keeping the platform user-friendly is a potential approach for sustaining a paid chat platform.

Mastering the ‘Authority Economy’: Lessons from titans who turned their expertise into 7 & 8 figure empires

The Ask Newsletter — by Ellen Donnelly • 0 implied HN points • 24 Jan 24
💼 Business Entrepreneurship Marketing Success Monetization Personal Development
  1. 2024 is all about the Authority Economy, moving beyond the creator economy.
  2. To succeed as an Authority, focus on depth of insights over seeking fame.
  3. Instead of chasing followers, create a high-ticket service that solves a problem for customers to get paid.

How Dude Perfect created a content driven brand?

This week I am curious about? • 0 implied HN points • 16 Nov 23
💼 Business Branding Content creation Diversification Monetization Expansion
  1. Dude Perfect started with five roommates creating fun trick shot videos that went viral, showcasing their competitive yet humorous personalities.
  2. The founders eventually quit their full-time jobs to focus solely on creating content, leading to rapid growth and success for the brand.
  3. Dude Perfect diversified their content beyond trick shots, partnered with brands and celebrities, and expanded into owning their own platform and creating offline experiences like a theme park.