Tech Buzz China Insider • 59 implied HN points • 08 Jul 23
- Bilibili struggles to turn a profit and has seen a decline in Monthly Active Users for two quarters
- Bilibili's growth strategy is multi-screen, with Story Mode as a new feature focusing on high-quality long-form video content
- Bilibili aims to differentiate from competitors like Douyin, focusing on long-form videos and performance-based advertising