The hottest Expansion Substack posts right now

And their main takeaways
Category
Top Technology Topics

How we built a business out of recession - chapter 35 - the wild goose chase continues

The ZIPster • 26 implied HN points • 21 Feb 25
💼 Business Entrepreneurship Startups Expansion Finance Management
  1. Expanding a business into new markets can be really tricky. Many companies assume they will succeed without understanding local culture or costs, and that can lead to big losses.
  2. Hiring the right people is essential, especially in new regions. You need experienced local managers who understand the market and can connect with customers.
  3. Sometimes, it's better to focus on nearby markets instead of chasing distant dreams. Building strong local partnerships can lead to better results without unnecessary risks.

Some big news about The Mill

The Mill • 1808 implied HN points • 30 Aug 23
💼 Business Media Investment Expansion Journalism Funding
  1. The Mill has successfully raised a total of £350,000 in funding from supporters to hire journalists around the country.
  2. The funding will be used for expanding the company and hiring new staff members in different cities.
  3. The success of The Mill's funding round is attributed to the support and belief of paying members and prominent figures in the media industry.

"I'll Never Sell A Share"

TSOH Investment Research Service • 687 implied HN points • 05 Oct 23
💼 Business Retail Company strategy Expansion
  1. Costco's strategy of providing quality goods and services at low prices has contributed to its ongoing success and growth.
  2. The Executive Membership program at Costco, where members spend 3x more, has significantly impacted the company's revenue streams.
  3. Costco's focus on customer loyalty and satisfaction through programs like Executive Membership has created a positive cycle of increased spending and adoption.
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Temu: from $0 to $3 billion in 10 months

Tech Buzz China Insider • 179 implied HN points • 23 Jun 23
💼 Business E-commerce Marketing Logistics Expansion Business strategy
  1. Temu rapidly grew from $0 to $3 billion in 10 months, expanding to around 20 countries and focusing on aggressive social media campaigns and expensive Super Bowl advertising.
  2. Shifting its focus to household and personal care products substantially increased Temu's average order value, as about half of Temu's suppliers were manufacturers and the other half were traders.
  3. Temu is putting pressure on staff, logistics partners, and merchants, shifting costs to merchants and increasing pressure to lower prices, resulting in a current loss rate of 60% despite significant gross margins.

Kopi Kenangan, the Shein of Coffee

Math Not Magic • 117 implied HN points • 08 Aug 23
💼 Business Startup Retail Technology Strategy Expansion
  1. Kopi Kenangan has revolutionized the coffee industry by pioneering a grab-and-go model for efficient coffee consumption.
  2. Kopi Kenangan's success lies in its digital-first approach, low-cost storefronts, and ability to differentiate itself in the competitive coffee market.
  3. Kopi Kenangan is not just a coffee company but a growing F&B conglomerate with expansion into new food brands and FMCG products.

The Real Yellowstone, Part I: war, corruption, and 1,000,000 acres

Becoming Noble • 139 implied HN points • 17 Jan 23
💾 History Empires Conflict Expansion Lessons
  1. Conflict breeds opportunity by weakening established systems and making resources attainable by those with determination.
  2. Recognize opportunities that others may overlook, commit wholeheartedly to your vision, and be willing to endure hardships for success.
  3. In challenging and unstable environments, respect the law but be prepared to protect yourself and your interests; be proactive, expand protections, and never be naive.

Hello Kitty's $80B+ Secret Sauce

SatPost by Trung Phan • 122 implied HN points • 15 Apr 23
💼 Business Brands Marketing Revenue Licensing Expansion
  1. Hello Kitty's success is attributed to its simple design, cultural relevance, and successful licensing strategies.
  2. Sanrio, the company behind Hello Kitty, utilized strategic business decisions to expand globally and maintain the character's appeal over time.
  3. Hello Kitty's design, rooted in Japanese gifting culture and the kawaii aesthetic, contributed to its global success and longevity.

Coffee Wars: How the arrival of Cotti has sparked a price war

Tech Buzz China Insider • 39 implied HN points • 01 Sep 23
💼 Business Competition Expansion Product Innovation
  1. Cotti Coffee, a new player in the market, sparked a price war in China's coffee industry with its unique franchising model and aggressive growth strategy.
  2. Despite past failures, the founder of Cotti Coffee successfully replicated Luckin Coffee's model, attracting former Luckin franchisees and capitalizing on product innovations and trendy branding to appeal to young consumers.
  3. The rapid expansion of Cotti Coffee highlighted challenges such as shortages of equipment and oversight issues, but the brand's focus on constant product innovations and branding collaborations set it apart in the competitive coffee market.

Congratulations to Leap on its $50M Series B

Equal Ventures • 19 implied HN points • 28 Jan 22
💼 Business Retail Investment Startups Funding Expansion
  1. Leap, a retail platform, raised $50M in its Series B led by BAM Elevate, showing significant growth post-pandemic.
  2. Covid accelerated digital transformation, impacting the retail sector, but Leap's unique business model simplified complexities and drove costs down, leading to industry-leading results.
  3. With this funding, Leap plans to scale its platform from dozens to hundreds of locations, meeting customer demand and enhancing profitability for both the company and its customers.

A guide to the wedge marketing strategy - MKT1 Newsletter

MKT1 Newsletter • 3 implied HN points • 14 Mar 24
💼 Business Marketing Startups Tech Strategy Expansion
  1. Focus on using a wedge marketing approach to target a specific niche in the early stages of marketing to ensure personalized and valuable content for your audience.
  2. Consider the impact of whether your product is classified as vertical or horizontal on your marketing strategy, as this will influence how you select and expand from your initial wedge.
  3. As you scale and expand from your initial wedge, prioritize and tailor your marketing efforts for different audience segments to avoid spreading yourself too thin and losing resonance with your target markets.

VOL 61: Why Is Russia the Largest Country in the World?

MAP's Tech Newsletter. • 4 implied HN points • 12 May 23
💾 History Geography Imperialism Soviet Union Expansion Philosophy
  1. Russia is the largest country in the world, occupying one-tenth of the land on the entire planet.
  2. Russia's size can be attributed to historical, geographic, and political factors, with territories inherited from the Soviet Union and acquisitions throughout history.
  3. Russia's vast territories were relatively easier to expand into due to low population, geography, and historical events like the imperial expansion from the medieval era to the Soviet era.

Weekly Update Jan 22-26

Business Breakdowns • 0 implied HN points • 26 Jan 24
💼 Business Company News Leadership Expansion
  1. Nu promoted its Brazil manager to CEO of Brazil to focus on international expansion in Mexico and Colombia.
  2. Nubank's co-founder, Cristina Junqueira, has a redoubled focus on scaling the company's Mexican operation.
  3. Nubank's CEO, David Velez, was named one of the top 5 CEOs in the world by The Economist.

5 Keys To Rule Your Marketplace

Venture Prose • 0 implied HN points • 13 Apr 16
💼 Business Marketplace Supply Growth Expansion Customer Acquisition
  1. Liquidity is crucial: Offer a lot of relevant results, qualified supply that's quickly filterable, and a seamless end-to-end process to avoid disappointing customers.
  2. Supply is key: More supply leads to more demand, better conversions, retention, and word of mouth. Insufficient supply can lead to marketplace failure.
  3. Concentration matters: Focus your marketing efforts to consolidate demand, aiming for a tipping point where growth becomes exponential. Once saturated, shift focus to customer success.

New Frameworks: International Expansion, Financial Investments, Strategic Levels of Impact

The Strategy Deck • 0 implied HN points • 28 Mar 23
💼 Business Expansion Investments Strategy
  1. Expanding internationally involves more than just adapting your product - consider business objectives, target markets, operating structure, product localization, operations, and global culture.
  2. Financial investments planning is essential for implementing strategies - consider the investments required, their impact on key metrics, full cost, and spreading the cost over time.
  3. When developing a strategy, consider the level of impact it will have on your business and industry - aim for incremental changes to the business, positioning in the market, or changes in the industry structure.

How Dude Perfect created a content driven brand?

This week I am curious about? • 0 implied HN points • 16 Nov 23
💼 Business Branding Content creation Diversification Monetization Expansion
  1. Dude Perfect started with five roommates creating fun trick shot videos that went viral, showcasing their competitive yet humorous personalities.
  2. The founders eventually quit their full-time jobs to focus solely on creating content, leading to rapid growth and success for the brand.
  3. Dude Perfect diversified their content beyond trick shots, partnered with brands and celebrities, and expanded into owning their own platform and creating offline experiences like a theme park.

Drata: Viral Audits

The Product Person • 0 implied HN points • 24 Apr 23
💼 Business Startup Funding Product-Market Fit Growth Expansion
  1. Drata's rapid growth was fueled by quick funding rounds, starting from seed to Series B in just 10 months.
  2. Drata found instant product-market fit due to the increasing demand for automating SOC2 compliance processes.
  3. The pivotal year of 2021 saw the rise of SOC2 as a crucial security certificate, driving Drata's success in a crowded field.