The ZIPster • 26 implied HN points • 21 Feb 25
- Expanding a business into new markets can be really tricky. Many companies assume they will succeed without understanding local culture or costs, and that can lead to big losses.
- Hiring the right people is essential, especially in new regions. You need experienced local managers who understand the market and can connect with customers.
- Sometimes, it's better to focus on nearby markets instead of chasing distant dreams. Building strong local partnerships can lead to better results without unnecessary risks.