Simon Owens's Media Newsletter • 424 implied HN points • 03 Jul 25
- AI chatbots like ChatGPT are sending more traffic to news websites, and this traffic seems to be of higher quality. People who click through from AI might be more interested in the content compared to regular search engine visitors.
- Some publishers are seeing a big increase in paid subscribers from AI referrals, meaning users from these platforms are more likely to pay for content. This suggests AI traffic might be valuable for monetization.
- The New York Times is starting to work with independent creators, which shows a shift in how traditional media interacts with the creator economy. This could lead to new opportunities for creators within established media outlets.