Huddle Up • 160 implied HN points • 03 Mar 26
- Formula 1 has become a highly profitable, subscription-style media business under Liberty Media, hitting record revenue ($3.87B in 2025) and much higher operating income, which has driven its market value sharply up.
- The 2026 season is a pivotal growth inflection with new technical regulations, a U.S. rights deal with Apple TV, an 11th team (Cadillac), and a new Concorde Agreement that changes commercial economics for the sport.
- Liberty is monetizing F1 beyond races — using Las Vegas real estate, buying complementary assets like MotoGP, and supporting heavy team investment (Cadillac reportedly burning ~$30M/month) to fuel future expansion and revenue streams.