UX Psychology • 218 implied HN points • 14 Dec 22
- NPS (Net Promoter Score) measures customer loyalty based on likelihood of recommendation. Responses are categorized into Promoters, Passives, and Detractors.
- To make the most of NPS, ensure it is measured properly by defining target audience, using standardized surveys, analyzing data regularly, and avoiding biases.
- Despite NPS limitations, leverage its open-ended question for uncovering user pain points, recruiting research participants, involving all team members, complementing with other metrics, and using it strategically.